Digital PPC/SEM Specialist

Global Wave Group; Auckland; On-site; NZD 60,000 - 90,000; Full time

Benefits offered by this job

Office-based in Albany (Auckland)

Job summary

Global Wave Group in Albany (Auckland) is seeking a PPC/SEM Specialist to plan, execute and optimize paid campaigns across Google Ads and Meta Ads to generate high-quality leads and conversions. You’ll collaborate with marketing, sales and product teams to improve ROI and reporting.

The role requires 1+ years of hands-on PPC/SEM experience, strong analytical skills, and knowledge of analytics tools like Google Analytics and Tag Manager. Office-based role with standard weekday hours.

Qualifications

• Bachelor's degree in Marketing, Advertising, E-commerce, Business, or related field.
• 1+ years hands-on PPC/SEM experience (Google Ads, Meta Ads).
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics and Tag Manager.
• Strong numerical and analytic skills with data-driven optimization.
• Basic landing page knowledge; experience with A/B testing is a plus.
• Good communication and cross-functional collaboration.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, focusing on lead gen and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize ROI.
• Create and optimize ad copies, creatives, and landing pages with design/content teams.
• Monitor daily campaign performance and adjust as needed.
• Set up and maintain conversion tracking tools (Google Analytics, Meta Pixel).
• Run A/B tests on ads, audiences, and landing pages to improve lead quality and conversions.
• Prepare regular performance reports with insights and improvement actions.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

PPC/SEM management

Google Ads

Meta Ads

Keyword research

Bidding optimization

Analytics

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Advertising, E-commerce, Business, or related field

Tools

Google Analytics

Tag Manager

Ad platform dashboards

Job description

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow‑up processes, and feedback for improvement.
• Bachelor's degree in Marketing, Advertising, E-commerce, Business, or a related field.
• 1+ years of hands‑on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross‑functionally with marketing, sales, and product teams.