Omni Channel Engagement Business Partner

Novo Nordisk A/S; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

Novo Nordisk A/S in Auckland seeks an Omni Channel Engagement Business Partner to lead integrated digital and face-to-face touchpoints aligned with NZ priorities. You’ll partner across Marketing, Sales, Medical Affairs and Compliance to design campaigns, set KPIs, and leverage data to optimize the customer journey in a regulated healthcare context.

The role offers a permanent, full-time position based in Auckland with exposure to regional and global teams, and opportunities to advance digital

Qualifications

• Relevant tertiary qualification in Marketing, Business, Communications, Digital, Science or related discipline.
• Experience in digital marketing, omnichannel or customer engagement.
• Experience developing integrated digital or omnichannel initiatives.
• Understanding of customer segmentation and channel moves.
• Experience with external agencies and cross-functional stakeholders.
• Ability to analyse customer and campaign data and turn into recommendations.
• Strong communication and influencing skills in a matrix organization.
• Experience in pharmaceuticals or regulated industry preferable.
• Experience in consumer engagement and knowledge of NZ healthcare/digital environment ideal.
• Experience with CRM, marketing automation, digital analytics or content platforms; familiarity with Veeva Vault PromoMats.

Responsibilities

• Partner with Marketing, Sales, Medical and other teams to build omnichannel engagement plans aligned with NZ priorities.
• Design and coordinate engagement across digital and face-to-face touchpoints, and lead local activation of approved initiatives with internal teams and external agencies.
• Support digital, social media and direct-to-consumer activity with Marketing and Communications, and improve coordination between consumer and healthcare professional engagement.
• Set KPIs, monitor performance and use data to refine targeting, channel mix and content, sharing what you learn across New Zealand and regional teams.
• Identify and test AI, automation and emerging digital technologies responsibly, and build digital capability across the organisation through practical knowledge sharing.

Skills

Omnichannel marketing

Digital marketing

Customer engagement

Data analysis

Stakeholder management

CRM/Marketing automation

Communication

Education

Tertiary qualification in Marketing/Business/Communications or related discipline

Tools

Salesforce CRM

Marketing automation

Veeva Vault PromoMats

Digital analytics tools

Job description

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Omni Channel Engagement Business Partner

Category: Commercial Marketing

Location: Auckland, North Island, NZ

Your impact begins here

What you’ll bring

• A relevant tertiary qualification in Marketing, Business, Communications, Digital, Science or a related discipline, or equivalent professional experience.
• Demonstrated experience in digital marketing, omnichannel or customer engagement, consumer marketing or a related commercial discipline.
• Experience developing and delivering integrated digital or omnichannel initiatives.
• A solid understanding of customer segmentation, targeting and how people move between channels.
• Experience working with external agencies and cross-functional stakeholders.
• The ability to analyse customer and campaign data and turn it into practical recommendations.
• Strong communication and influencing skills, including working in a matrix organisation without direct authority.
• Experience in pharmaceuticals, healthcare, consumer health, FMCG or another regulated industry preferable.
• Experience in consumer or direct-to-consumer engagement, and knowledge of the New Zealand healthcare and digital/media environment ideal.
• Experience with CRM, marketing automation, digital analytics or customer engagement platforms, and familiarity with Veeva Vault PromoMats or a similar content approval system.

What you’ll do

• Partner with Marketing, Sales, Medical and other teams to build omnichannel engagement plans aligned with New Zealand business priorities, and embed them in brand, launch and campaign planning.
• Design and coordinate engagement across digital and face-to-face touchpoints, and lead local activation of approved initiatives with internal teams and external agencies.
• Support digital, social media and direct-to-consumer activity with Marketing and Communications, and improve coordination between consumer and healthcare professional engagement.
• Set KPIs, monitor performance and use data to refine targeting, channel mix and content, sharing what you learn across New Zealand and regional teams.
• Identify and test AI, automation and emerging digital technologies responsibly, and build digital capability across the organisation through practical knowledge sharing.

Who you’ll work with

You will join the New Zealand Marketing team, reporting to the New Zealand Marketing Manager. Your closest partners will be colleagues in Sales, Medical Affairs, Customer Engagement, Communications / Corporate Affairs, Business Insights, Commercial Alliances / Business Development, Regulatory, and Legal & Compliance. You will also work with creative, digital and media agencies, content partners and technology providers, and collaborate with Oceania, APAC and Global teams to bring the right capabilities and best practices to New Zealand.

This full time permanent role is based in Auckland, you will influence decisions across functions, create clarity on priorities and help teams move from insight to action within agreed strategies, budgets and approval processes.

What you can expect here

In addition to being part of a collaborative and authentic culture, our employees are rewarded with Health and Wellbeing days, gifted leave between Christmas and New Year, extensive learn-ing and development opportunities, and regular team and company offsite events. You will work in a role where your expertise is valued and you are trusted to take ownership. You will build new skills by working across functions and with regional and global teams, and by exploring how AI and automation can improve the way we engage with customers. You will have clear performance expectations and the support to perform at your best.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.