Omni Channel Engagement Business Partner

Novo Nordisk; Auckland; On-site; NZD 110,000 - 170,000; Full time

Benefits offered by this job

Health and wellbeing days

Gifted leave between Christmas and New

Extensive learning and development

Job summary

Novo Nordisk in Auckland seeks a Digital & Omnichannel Engagement Lead to shape how the company connects with healthcare professionals and consumers in New Zealand. You will translate customer insights into measurable engagement that blends digital and in‑person activities and tailor capabilities for the local market.

You will partner with Marketing, Sales, Medical, and other teams to build integrated engagement plans, coordinate digital and face‑to‑face touchpoints, and activate initiatives

Qualifications

• Tertiary qualification in Marketing, Business, Communications, Digital, Science or related discipline or equivalent professional experience.
• Experience in digital marketing, omnichannel or customer engagement.
• Experience delivering integrated digital or omnichannel initiatives.
• Strong understanding of customer segmentation and multi‑channel movement.
• Experience working with external agencies and cross‑functional teams.
• Ability to analyse customer and campaign data and translate into practical recommendations.
• Strong communication and influencing skills in a matrix organisation.
• Experience in pharma/healthcare or regulated industries preferred.
• Experience with consumer or direct‑to‑consumer engagement and NZ healthcare/digital environment a plus.
• Familiarity with CRM, marketing automation, analytics tools and content approval systems.

Responsibilities

• Develop and coordinate omnichannel engagement plans aligned with NZ business priorities.
• Lead local activation of approved digital and face‑to‑face initiatives with internal teams and agencies.
• Support digital, social media and direct‑to‑consumer activities with Marketing and Communications.
• Set KPIs, monitor performance and refine targeting and channel mix based on data insights.
• Identify and test AI, automation and emerging digital technologies responsibly.

Skills

Digital marketing

Omnichannel engagement

Customer engagement

Campaign data analytics

Stakeholder management

Education

Bachelor's degree or equivalent in Marketing, Business, Communications, Digital, or related discipline

Tools

CRM

Marketing automation

Digital analytics

Veeva Vault PromoMats familiarity

Job description

Your impact begins here

As Digital & Omnichannel Engagement Lead, you will shape how Novo connects with healthcare professionals and consumers across New Zealand. You will turn customer insights into connected, measurable engagement that joins digital and face-to-face activity, and adapt capabilities for the local market.

What you’ll bring

• A relevant tertiary qualification in Marketing, Business, Communications, Digital, Science or a related discipline, or equivalent professional experience.
• Demonstrated experience in digital marketing, omnichannel or customer engagement, consumer marketing or a related commercial discipline.
• Experience developing and delivering integrated digital or omnichannel initiatives.
• A solid understanding of customer segmentation, targeting and how people move between channels.
• Experience working with external agencies and cross-functional stakeholders.
• The ability to analyse customer and campaign data and turn it into practical recommendations.
• Strong communication and influencing skills, including working in a matrix organisation without direct authority.
• Experience in pharmaceuticals, healthcare, consumer health, FMCG or another regulated industry preferable.
• Experience in consumer or direct-to-consumer engagement, and knowledge of the New Zealand healthcare and digital/media environment ideal.
• Experience with CRM, marketing automation, digital analytics or customer engagement platforms, and familiarity with Veeva Vault PromoMats or a similar content approval system.

What you’ll do

You will combine strategic partnering with hands-on execution to deliver engagement plans that work in real life and can be measured.

• Partner with Marketing, Sales, Medical and other teams to build omnichannel engagement plans aligned with New Zealand business priorities, and embed them in brand, launch and campaign planning.
• Design and coordinate engagement across digital and face-to-face touchpoints, and lead local activation of approved initiatives with internal teams and external agencies.
• Support digital, social media and direct-to-consumer activity with Marketing and Communications, and improve coordination between consumer and healthcare professional engagement.
• Set KPIs, monitor performance and use data to refine targeting, channel mix and content, sharing what you learn across New Zealand and regional teams.
• Identify and test AI, automation and emerging digital technologies responsibly, and build digital capability across the organisation through practical knowledge sharing.

Who you’ll work with

You will join the New Zealand Marketing team, reporting to the New Zealand Marketing Manager. Your closest partners will be colleagues in Sales, Medical Affairs, Customer Engagement, Communications / Corporate Affairs, Business Insights, Commercial Alliances / Business Development, Regulatory, and Legal & Compliance. You will also work with creative, digital and media agencies, content partners and technology providers, and collaborate with Oceania, APAC and Global teams to bring the right capabilities and best practices to New Zealand.

This full time permanent role is based in Auckland, you will influence decisions across functions, create clarity on priorities and help teams move from insight to action within agreed strategies, budgets and approval processes.

What you can expect here

In addition to being part of a collaborative and authentic culture, our employees are rewarded with Health and Wellbeing days, gifted leave between Christmas and New Year, extensive learn-ing and development opportunities, and regular team and company offsite events. You will work in a role where your expertise is valued and you are trusted to take ownership. You will build new skills by working across functions and with regional and global teams, and by exploring how AI and automation can improve the way we engage with customers. You will have clear performance expectations and the support to perform at your best.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.