National Commercial Marketing Manager

Bayleys Real Estate; Auckland; On-site; NZD 140,000 - 170,000; Full time

Job summary

Bayleys is New Zealand's leading real estate brand. Bayleys Commercial & Industrial seeks a national Commercial Marketing Manager to shape strategy, drive growth and lead a high‑impact team across NZ.

You will develop and execute national marketing initiatives, deliver flagship events, build capability across the franchise network, and influence senior stakeholders to achieve measurable commercial outcomes.

Qualifications

• 8+ years in senior marketing/brand roles.
• Experience developing and executing national marketing strategies.
• Experience leading teams and delivering conferences/events.
• Strong budget management and vendor/agency oversight.
• Experience in property, professional services or commercial sector is advantageous.

Responsibilities

• Lead Bayleys' national Commercial & Industrial marketing strategy and growth initiatives.
• Drive market share, brand leadership, client engagement and broker success.
• Deliver national campaigns, publications, events, digital programmes and business development tools.
• Influence and align stakeholders across franchise offices and business lines nationwide.
• Lead and develop a high-performing marketing team and strategic partner network.
• Measure performance, identify opportunities and continuously improve commercial outcomes.

Skills

Senior marketing leadership

Brand strategy

Stakeholder management

Change leadership

Data analytics

Budget management

Education

Degree qualified

Job description

Bayleys is New Zealand's largest full-service real estate company and the leader in Commercial & Industrial real estate. We are seeking an exceptional marketing leader to drive the national marketing strategy for one of the most influential commercial property businesses in the country.

This is a rare opportunity to lead a national function that directly influences market share growth, broker success, client engagement, brand leadership and business performance across approximately 15 commercial and industrial business lines.

You’ll be working alongside senior leaders, franchise owners, brokers and industry partners to shape the future of Bayleys Commercial & Industrial.

About the Role

As National Commercial Marketing Manager, you will lead the strategic direction, development and execution of national marketing initiatives that support commercial growth across New Zealand.

This is much more than a traditional marketing role. You will be responsible for driving market share growth, implementing innovative technologies, leading business development initiatives, delivering flagship events and conferences, developing national marketing programmes, and building capability across our commercial network.

You’ll lead a high-performing marketing team while influencing stakeholders across the Bayleys franchise network to ensure national initiatives are embraced and deliver measurable commercial outcomes.

Key Responsibilities

• Lead Bayleys' national Commercial & Industrial marketing strategy and growth initiatives.
• Drive market share, brand leadership, client engagement and broker success.
• Deliver national campaigns, publications, events, digital programmes and business development tools.
• Influence and align stakeholders across franchise offices and business lines nationwide.
• Lead and develop a high-performing marketing team and strategic partner network.
• Measure performance, identify opportunities and continuously improve commercial outcomes.

What You'll Bring

Experience

• Degree qualified or equivalent of 8+ years' experience in senior marketing, brand, communications or commercial leadership roles.
• Proven experience developing and executing national marketing strategies and programmes.
• Demonstrated success leading and developing high-performing teams.
• Experience delivering conferences, large-scale events and strategic business initiatives.
• Strong experience managing large budgets, suppliers, agencies and strategic partnerships.
• Experience developing business development and sales enablement resources.
• Property, professional services or commercial sector experience is highly advantageous.

Skills & Attributes

• Strategic thinker with strong commercial acumen.
• Exceptional stakeholder management and influencing skills.
• Confident managing multiple priorities in a fast-paced environment.
• Proven ability to lead change, innovation and digital transformation initiatives.
• Data-driven with the ability to analyse performance metrics and identify growth opportunities.

Why Join Bayleys?

At Bayleys, you're joining more than New Zealand's leading real estate brand. You're becoming part of a collaborative, high-performing team that genuinely invests in its people. Guided by our Altogether Better philosophy, we support growth, celebrate success, and create opportunities for our people to thrive. Whether you're looking to take the next step in your career or build something long-term, Bayleys offers the platform, people, and culture to help you succeed.