Marketing Manager, Auckland

Frame Consulting Ltd; Auckland; Hybrid; NZD 70,000 - 110,000; Full time

Job summary

Frame Consulting Ltd. seeks a polished marketer to own the day-to-day digital and social presence for our client brands.

You will translate seasonal creative direction into engaging content that drives revenue, reach and community growth across online, in-store and wholesale touchpoints. You’ll collaborate with the Creative Director to shape brand storytelling, manage social channels, and optimise campaigns using paid media, SEO and CRM tools while partnering with agencies and PR.

Qualifications

• 3+ years’ content marketing experience within premium fashion brands.
• Experience managing social channels to a high standard with storytelling and strategy.
• Commercial and analytical fluency with KPI tracking and performance improvement.
• Experience with paid media (Meta, Google Ads), SEO, email and CRM platforms.
• Strong content capture and design skills, including video and image editing.
• Experience working with PR and brand partners.

Responsibilities

• Lead day-to-day digital and social presence for multiple brands.
• Develop content strategy for each brand in collaboration with Creative Director.
• Capture and produce on-brand photography, video, and graphics for social and marketing.
• Track performance against KPIs and work with agencies on optimization.
• Co-own CRM with E-commerce Coordinator and plan seasonal communications.
• Support campaigns and activations across in-store and online channels.
• Manage partnerships, ambassadors and PR activities.
• Share trend insights with the team and ensure compliant brand communications.

Skills

Content marketing

Social media

Analytical

Paid media

SEO

Email marketing

CRM

Content creation

Brand storytelling

PR coordination

Tools

Klaviyo

Mailchimp

Meta Ads

Google Ads

Job description

Step into the creative heart of a fashion business where bold ideas and commercial ambition go hand in hand.

Our client is an established, design-driven fashion business with a curated portfolio of brands, an engaged direct-to-consumer audience and a growing wholesale network.

Every season is planned with intent, from the first campaign concept to the final asset, and this role sits right at the centre of it. Creative standards are high, the team is collaborative, and brand storytelling is treated as a discipline in its own right. This is your chance to shape how each brand shows up, online, in-store and in the world.

The role

This is a true strategy-to-execution position. Working side by side with the Creative Director, you’ll own the day-to-day digital and social presence of each brand, turning seasonal creative direction into content that engages, converts and builds community.

You will:

Take the lead on all brand social channels, from daily monitoring, scheduling and community engagement to a culturally relevant content strategy for each brand, developed with the Creative Director

Capture and create on-brand photography, video, graphic design and image editing for social and marketing

Track and optimise performance against KPIs including revenue, reach, impressions, traffic, share of voice and follower growth, working with the digital agency on testing and optimisation

Co‑own CRM with the E-commerce Coordinator, setting the annual calendar for each brand, building templates and content for every season, and supporting the sales team with seasonal wholesale communications

Support the Creative Director with campaign shoots, launches, collaborations and sale events, bringing activations to life in store, online and beyond

Manage brand partnerships, ambassadors and PR, from onboarding and media releases through to product placement and amplification across brand channels

Run a monthly review of trends and aspirational brands, sharing insights with the team, while making sure all brand communications and copy meet privacy, security and regulatory requirements

About you

You’re a polished, detail‑driven marketer who is equally at home in the strategy and the execution.

You’ll bring:

3+ years’ content marketing experience within a premium or high‑end clothing or fashion brand, ideally across multiple brands or a large, diverse brand

A proven record of managing social channels to a high standard, with a portfolio that showcases your storytelling and the strategic thinking behind it

Commercial and analytical fluency, with experience meeting KPIs and using tools to track and improve performance

Working knowledge of paid media (Meta, Google Ads), SEO, email and CRM platforms (Klaviyo, Mailchimp) and social commerce

Strong content capture and design skills, including short‑form video, image editing and digital design

Experience working alongside PR and advertising agencies, influencers and brand partners