Marketing Manager

Peters & Co; Manurewa; On-site; NZD 90,000 - 120,000; Full time

Job summary

Parfoot Group in Auckland is seeking a hands-on Marketing Lead to own the group’s brand, content and digital strategy across four operating units. Reporting to the Managing Director and General Manager, you’ll shape the annual marketing plan, manage channels, and drive revenue through creative campaigns and compelling sales materials.

You’ll work closely with external agencies, mentor a blue-collar workforce, and balance hands-on execution with strategic thinking.

Qualifications

• Solid marketing experience across brand, content, digital, campaigns and events.
• Strong social media and content creation skills with gear/site visuals.
• Website optimization and SEO awareness with AI search mindset.
• Hands-on approach, not just briefing agencies.
• Experience coordinating with external agencies, suppliers and budgets.

Responsibilities

• Own social media across the group, including content, channel strategy and video.
• Manage websites and SEO across the group's sites, including AI search.
• Develop and lead an annual marketing plan across all four businesses.
• Produce sales collateral, spec sheets and tender support material.
• Maintain and grow the customer database and retention communications.
• Coordinate presence at trade shows, events and sponsorships.
• Support new ventures as the group grows.

Skills

Brand marketing

Content creation

Digital marketing

Campaign management

Events

Budget management

Agency management

Tools

HubSpot

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Parfoot Group is a privately owned, Auckland-based group of four closely connected businesses: Pilehire (heavy machinery hire, transport and haulage), Parken Engineering (workshop and on-site heavy engineering, fabrication and maintenance), No.8 Hire (equipment and tool hire for tradies and construction projects), and Macworks (sales of excavator attachments, piling equipment and parts).

The opportunity

This is a new role created to support growth across the group as it continues to expand. Reporting to the Managing Director and General Manager, you'll take on a broad, sole-charge marketing remit across all four businesses. This isn't a strategy-only role: you'll own the thinking and be hands on.

What you'll be doing

• Own social media across the group, including content, channel strategy and video, building on posts that have already reached six-figure view counts
• Manage websites and SEO across the group's sites, including how AI search is changing the way customers find you
• Develop and lead an annual marketing plan across all four businesses, prioritising activity and budget by commercial priority
• Produce sales collateral, spec sheets and tender support material for branch and sales teams
• Maintain and grow the customer database, manage online reputation and run retention communications
• Coordinate the group's presence at trade shows, industry events and sponsorships
• Support new ventures as the group continues to grow

About you

• Solid all-round marketing experience across brand, content, digital, campaigns and events, ideally from an SME
• Strong social and content creation skills, including photography and video of actual gear, sites and people rather than stock imagery
• Website and SEO experience, with a view on how AI is reshaping search
• Comfortable being hands-on and doing the work directly, not just briefing agencies
• Experience managing external agencies, suppliers and a marketing budget
• Confident enough to challenge the current approach and back your reasoning
• A practical, down-to-earth style, credible with an operational, blue-collar workforce
• Experience with HubSpot and some heavy machinery knowledge are both bonuses rather than requirements. You don't need to arrive knowing a rock breaker from an auger, but you should want to find out.