Digital Marketer

The Pure Food Co Limited; Auckland; On-site; NZD 65,000 - 95,000; Full time

Job summary

The Pure Food Co Limited in Auckland is seeking a hands-on Digital Marketer to elevate our digital presence, lead social media, content and community management, and help deliver a consistent brand experience to customers.

You will own the end-to-end social strategy, manage the content calendar, drive digital campaigns and paid media, and use data insights to maximise ROI while collaborating with Marketing Managers to align product and brand messaging.

Qualifications

• Hands-on digital marketer with experience running social, content and campaigns.
• Ability to work across a matrix organisation with multiple stakeholders.
• Based in Auckland or willing to relocate, valid NZ work rights.

Responsibilities

• Manage end-to-end social media strategy across TPFC's channels.
• Build and maintain a content calendar for consistent brand presence.
• Coordinate and drive strategy, implementation and performance tracking for digital campaigns and paid media.
• Optimise campaigns using data and insights to maximise ROI.
• Collaborate with Marketing Managers to ensure brand consistency across all digital touchpoints.
• Support brand awareness initiatives and maintain a cohesive online presence.

Skills

Digital marketing

Social media management

Content creation

Campaign management

SEO

CRM management

Job description

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The Pure Food Co Limited – Auckland, North Island

The Pure Food Co is a fast-growing, purpose‑led company built on innovation. We are changing how aged care and healthcare providers, including hospitals, feed and support the people in their care. We combine nutrition technology with a real passion for the people we serve to create food that helps people thrive. Based in New Zealand with a growing presence across Australia and Europe, we move quickly, work closely, and back bold thinking to get things done.

If you want your thinking to have a direct line to impact, and being part of a business that is changing lives sounds like the kind of challenge you are after, you will find a home here.

Role Purpose

Reporting to the Marketing Manager, the Digital Marketer will manage and elevate The Pure Food Co's digital presence, leading and implementing our social media, content and community management to build awareness with customers. This is a hands‑on role focused on lifting the consistency, quality and performance of our digital channels, alongside CRM maintenance and SEO management. Working closely with the Marketing Managers, you will help shape the strategy and deliver the day‑to‑day.

In this role, you will:

Manage the end‑to‑end social media strategy across TPFC's channels, building capability in‑house.

Build and maintain the content calendar to ensure a consistent, on-brand presence across all platforms.

Coordinate and drive delivery of strategy, implementation and performance tracking for digital campaigns and paid media.

Optimise campaigns using data and insights to maximise return on investment.

Work in close partnership with the Marketing Managers (Product) and (Brand & Comms) to ensure a consistent brand across all digital touchpoints.

Support brand awareness initiatives and maintain a cohesive brand presence online.

We're looking for someone who:

Has a passion for digital marketing, with the hands‑on skills to run social, content and campaigns without missing a beat.

Thrives in a collaborative environment and works effectively across a matrix structure with multiple stakeholders.

Takes real ownership of their work and is excited by the opportunity to bring key digital functions in-house and lift the standard.

Embodies our values: We Care, We Innovate, We Deliver.

Actively embraces technology and AI to work smarter, finding efficiencies and freeing up time for the thinking that matters most.

Join a purpose‑led company where you'll be trusted with real ownership, backed by a culture that's got your back, and surrounded by a fast‑moving team that isn't afraid to do things differently.

Applicants must be based in or ready to relocate to Auckland. You must hold valid working rights for New Zealand. Please note we are unable to offer visa sponsorship for this role.