Marketing Leader – Core Lab Diagnostics

F. Hoffmann-La Roche AG; Auckland; On-site; NZD 120,000 - 150,000; Full time

Job summary

Roche Diagnostics New Zealand in Auckland is seeking a Marketing Manager - Core Lab to lead marketing strategies, deliver subject matter expertise, and drive high-value solutions for customers and patients. Reporting to the Squad Lead, you will manage end-to-end solution lifecycles, build partnerships with KOLs and healthcare stakeholders, and guide tender and contract submissions.

Core-Lab and Haematology experience, marketing leadership in diagnostics, and a collaborative, agile mindset are

Qualifications

• Tertiary qualification in pathology, science, business, or marketing or equivalent preferred.
• Demonstrated experience in marketing, sales, or technical support within diagnostics or healthcare.
• Core-Lab and Haematology experience preferred.

Responsibilities

• Developing and executing comprehensive marketing strategies and customer value propositions to drive business growth.
• Managing the end-to-end solution lifecycle, including pricing strategies, demand forecasting, and market positioning.
• Establishing strong relationships with Key Opinion Leaders (KOLs), industry associations, and executive-level healthcare stakeholders.
• Leading actionable market insights, competitor mapping, and feature differentiation analysis.
• Collaborating closely with Strategic Key Account teams to deliver high-quality tender and contract submissions.
• Providing expert subject matter guidance across internal teams and customer-facing platforms.
• Monitoring industry trends and experimenting with novel approaches to continuously add customer value.
• Driving financial performance targets, market share growth, and overall solution profitability.
• Partnering across squads and communities locally and globally in a unified "OneRoche" approach.
• Ensuring compliance with supply chain, regulatory standards, and internal Roche processes.
• Safeguarding organizational culture by role-modeling continuous improvement and an agile growth mindset.

Skills

Marketing leadership

Diagnostics knowledge

Strategic thinking

Stakeholder engagement

Education

Tertiary qualification in pathology/science/business/marketing

Job description

Roche Diagnostics New Zealand in Auckland is seeking a Marketing Manager - Core Lab to lead marketing strategies, deliver subject matter expertise, and drive high-value solutions for customers and patients. Reporting to the Squad Lead, you will manage end-to-end solution lifecycles, build partnerships with KOLs and healthcare stakeholders, and guide tender and contract submissions.

Core-Lab and Haematology experience, marketing leadership in diagnostics, and a collaborative, agile mindset are