Marketing Executive ANZ

Pentland Brands Limited; Māngere-Ōtāhuhu; On-site; NZD 70,000 - 100,000; Full time

Job summary

Canterbury, part of Pentland Brands, is seeking a Marketing Executive ANZ to lead integrated campaigns across Australia and New Zealand. You will help localise global campaigns, create regional content, and manage social, digital and trade marketing initiatives.

You’ll work with cross-functional teams, coordinate with partners, and track performance to optimise activity and deliver compelling campaigns that drive brand engagement.

Qualifications

• 3+ years of experience in marketing, communications or brand role.

Responsibilities

• Support the delivery of Canterbury’s ANZ marketing plans, product launches, seasonal campaigns and brand initiatives across Australia and New Zealand.
• Localise and bring global campaigns to life across consumer, retail, digital and trade channels.
• Coordinate regional content including photography, video and assets while ensuring consistency across all brand touchpoints.
• Own planning, scheduling and publishing of ANZ social media content.
• Support digital marketing activity across website, email, CRM and paid media.
• Support publicity, partnerships and brand activations across ANZ region.
• Own ANZ product seeding and sample management.
• Support retail and trade marketing activity, including product launches, campaigns, POS materials, catalogs and GTM.
• Help plan and deliver events, sponsorships, trade shows and community activations.
• Track campaign, social and digital performance, using insights to identify opportunities to optimise future activity.
• Coordinate with internal teams, global stakeholders, agencies and external partners to ensure marketing projects are delivered on time and aligned with brand and business objectives.

Skills

Marketing experience

Content creation

Copywriting

Storytelling

Social media management

Communication skills

Project management

Attention to detail

Collaborative

Tools

Adobe Creative Suite

Canva

CRM platforms

Photography

Videography

Job description

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design rugby apparel built for strength, movement and team identity.

At Canterbury, product has to do more than look good. It has to stand up to the intensity of the game, move with the player and carry the pride of the team, from training ground to match day and beyond.

In the Marketing Executive ANZ role, you will report to the Senior Marketing Manager ANZ and support Canterbury of New Zealand’s marketing activity across Australia and New Zealand. You will help bring the brand to life through integrated campaigns, engaging content, digital and social channels, partnerships and activations. You will help coordinate and execute ANZ marketing plans that build brand engagement and support our commercial objectives.

The Role You'd Play

• Support the delivery of Canterbury’s ANZ marketing plans, product launches, seasonal campaigns and brand initiatives across Australia and New Zealand.

• Localise and bring global brand and product campaigns to life across consumer, retail, digital and trade channels.

• Where required, create and coordinate engaging regional content, including photography, video and creative assets, while ensuring consistency across all brand touchpoints.

• Own the planning, scheduling and publishing of ANZ social media content, supporting community engagement and regional content opportunities.

• Support digital marketing activity across website, email, CRM and paid media channels, working closely with Pentland’s cross-functional teams.

• Support publicity, partnerships and brand activations, including Pro Teams, athletes, ambassadors and KOL relationships across the ANZ region.

• Own ANZ product seeding and sample management, helping build meaningful relationships and engaged brand communities.

• Support retail and trade marketing activity, including product launches, key account campaigns, point-of-sale materials, catalogues and GTM activity.

• Help plan and deliver events, sponsorships, trade shows and community activations, including content and promotional support.

• Track campaign, social and digital performance, using insights to identify opportunities to optimise future activity.

• Coordinate with internal teams, global stakeholders, agencies and external partners to ensure marketing projects are delivered on time and aligned with brand and business objectives.

What You'd Bring to the Role

Essential

• 3+ years’ experience in a marketing, communications or brand role, with experience delivering integrated campaigns across multiple channels.

• Strong content creation, copywriting and storytelling skills, with photography, videography or content production experience.

• Hands-on experience managing social media platforms and supporting digital marketing activities.

• Proficiency with Adobe Creative Suite, Canva and other design and content creation tools.

• Strong organisational and project management skills, with the ability to manage multiple projects and competing priorities.

• Excellent written and verbal communication skills, with strong attention to detail.

• A proactive, collaborative and solutions-focused approach.

Desirable

• Experience within sports, apparel, lifestyle or consumer-led brands.

• Experience working with CRM and digital marketing platforms.

• Experience supporting events, sponsorships or brand partnerships.

• An understanding of retail, wholesale and B2B marketing environments.

Why Canterbury?

Canterbury is the world’s original rugby brand, built on more than a century of sporting heritage, technical product knowledge and deep connection to the game.

Founded in New Zealand in 1904, Canterbury creates performance kit, training apparel, casualwear and fan product for players, teams and supporters who live and breathe rugby. It is a brand shaped by strength, durability and belonging, supporting people on and off the pitch, from grassroots clubs to the highest levels of the sport.

Joining Canterbury means becoming part of a team that cares deeply about rugby product and the people who wear it: how it fits, how it moves, how it performs under pressure, how it represents team identity, and how it brings players, coaches and fans together.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.