Senior Marketing Specialist

CSR; Auckland; On-site; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Parental leave (up to 14 weeks)

Superannuation 52 weeks

Employee assistance program

Job summary

CSR is seeking a Senior Marketing Specialist to develop and execute strategies that lift brand awareness, product adoption, and profitability across Residential, Merchant, and Commercial segments in Auckland. You will partner with sales teams, channel partners, and key stakeholders to deliver impactful campaigns and drive business growth across Penrose and Takanini.

Reporting to the marketing team, you’ll blend market insights, content creation, and data-driven decision making to strengthen our

Qualifications

• 3+ years' experience in a marketing role, ideally in construction, building products, manufacturing, or related industries.
• Proven track record in developing and executing strategic marketing plans.
• Excellent written and verbal communication skills.
• Experience delivering multi-channel campaigns and content.
• Strong analytical skills with ability to interpret data and optimise performance.

Responsibilities

• Develop and execute segment-specific marketing strategies and annual plans.
• Conduct market research and analyse customer behaviour, industry trends, and competitor activity.
• Plan and deliver integrated marketing campaigns, promotions, events, and product launches.
• Create engaging marketing collateral including brochures, presentations, digital content, videos, and sales tools.
• Build and maintain strong relationships with builders, contractors, merchants, retailers, and key industry stakeholders.
• Support sales teams with marketing resources, insights, and lead-generation initiatives.
• Develop and optimise channel strategies to improve customer reach and engagement.
• Monitor, analyse, and report on campaign performance, identifying opportunities for improvement.
• Manage marketing budgets and ensure effective allocation of resources.
• Utilise data and analytics to drive decision-making and maximise ROI.

Skills

Marketing strategy

Campaign management

Content creation

Analytics & insights

Stakeholder management

Education

Tertiary qualification in Marketing/Business

Tools

Marketing automation tools

Job description

At CSR, we're building a better future together.

We are a team of 2,600 people across Australia and New Zealand, and we are all collaborating every single day towards a shared purpose - 'Building solutions for a better future'. As a leading Australian Manufacturing business, we're at the forefront of developing innovative, sustainable, and high performing building products and systems.

At CSR, we put people first. We are committed to creating a safe, respectful, supportive, and inclusive working environment that enables everyone to feel valued, grow and truly thrive. We are committed to providing equal opportunity for everyone and welcoming people of all backgrounds, identities, experiences, abilities, and life stage.

About The Role

CSR seeking a Senior Marketing Specialist to develop and execute marketing strategies that increase brand awareness, product adoption, and profitability across the Residential, Merchant, and Commercial segments.

This is an exciting opportunity to work across our Auckland locations in Penrose and Takanini, partnering with sales teams, customers, channel partners, and key stakeholders to deliver impactful campaigns and business growth.

Reporting into the marketing team, you will be responsible for developing and executing integrated marketing strategies that support business objectives and drive demand across multiple channels. You'll combine market insights, campaign management, content creation, and stakeholder engagement to enhance our market position and deliver measurable results.

Key Responsibilities

• Develop and execute segment-specific marketing strategies and annual plans.


• Conduct market research and analyse customer behaviour, industry trends, and competitor activity.


• Plan and deliver integrated marketing campaigns, promotions, events, and product launches.


• Create engaging marketing collateral including brochures, presentations, digital content, videos, and sales tools.


• Build and maintain strong relationships with builders, contractors, merchants, retailers, and key industry stakeholders.


• Support sales teams with marketing resources, insights, and lead-generation initiatives.


• Develop and optimise channel strategies to improve customer reach and engagement.


• Monitor, analyse, and report on campaign performance, identifying opportunities for improvement.


• Manage marketing budgets and ensure effective allocation of resources.


• Utilise data and analytics to drive decision-making and maximise return on investment.

What You'll Bring

• 3+ years' experience in a marketing role, ideally within construction, building products, manufacturing, or related industries.


• Strong experience developing and executing strategic marketing plans.


• Excellent written and verbal communication skills.


• Experience delivering multi-channel marketing campaigns and content.


• Strong analytical skills with the ability to interpret data and optimise performance.


• A collaborative approach with proven stakeholder management capabilities.


• Working knowledge of the building industry, products, and customer channels.


• Understanding of relevant industry standards and compliance requirements.


• Tertiary qualification in Marketing, Business, or a related discipline.

What We Offer

• Supportive and collaborative culture that fosters innovation and inclusion. You'll be surrounded by talented colleagues who are passionate about their work and committed to helping each other succeed.


• Care and wellbeing offer includes up to 14 weeks of paid parental leave, 52 weeks of superannuation payment, and access to an employee assistance program.


• Rewarding career with on-the-job learning, development, and upskilling opportunities within and across our brands