Marketing Executive ANZ

Pentland Brands Limited; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Discounted products across Canterbury/

Discounted products across Canterbury

Job summary

Canterbury of New Zealand is seeking a full-time Marketing Executive ANZ to support marketing activity across Australia and New Zealand. You will help bring the brand to life through integrated campaigns, engaging content, digital and social channels, partnerships and activations.

Reporting to the Senior Marketing Manager, you will coordinate ANZ plans, localise global campaigns, manage social content, campaigns, product launches, events and activations, and track performance to optimise future

Qualifications

• 3+ years’ experience in a marketing, communications or brand role, with experience delivering integrated campaigns across multiple channels.

Responsibilities

• Support ANZ marketing plans across Australia and New Zealand.
• Localise and bring global campaigns to life across consumer, retail, digital and trade channels.
• Create and coordinate regional content, including photography, video and assets, ensuring consistency across brand touchpoints.
• Own planning, scheduling and publishing of ANZ social media content.
• Support digital marketing across website, email, CRM and paid media channels.
• Assist with publicity, partnerships and brand activations across ANZ.
• Manage ANZ product seeding and sample relationships.
• Support retail and trade marketing, including launches and GTM activity.
• Plan and deliver events, sponsorships and community activations.
• Track performance and identify opportunities to optimise future activity.
• Coordinate with internal teams, global stakeholders, agencies and partners.

Skills

Content creation

Copywriting

Storytelling

Photography

Videography

Social media management

Adobe Creative Suite

Canva

Project management

Communication

Tools

Adobe Creative Suite

Canva

Job description

We are seeking a full-time hands-on, energetic generalist marketer to join our team as our new Marketing Executive ANZ, reporting to the Senior Marketing Manager.

In this role, you will support Canterbury of New Zealand’s marketing activity across Australia and New Zealand, helping to bring the brand to life through integrated campaigns, engaging content, digital and social channels, partnerships and activations. You will help coordinate and execute ANZ marketing plans that build brand engagement and support our commercial objectives.

The Role You'd Play

• Support the delivery of Canterbury’s ANZ marketing plans, product launches, seasonal campaigns and brand initiatives across Australia and New Zealand.
• Localise and bring global brand and product campaigns to life across consumer, retail, digital and trade channels.
• Where required, create and coordinate engaging regional content, including photography, video and creative assets, while ensuring consistency across all brand touchpoints.
• Own the planning, scheduling and publishing of ANZ social media content, supporting community engagement and regional content opportunities.
• Support digital marketing activity across website, email, CRM and paid media channels, working closely with Pentland’s cross-functional teams.
• Support publicity, partnerships and brand activations, including Pro Teams, athletes, ambassadors and KOL relationships across the ANZ region.
• Own ANZ product seeding and sample management, helping build meaningful relationships and engaged brand communities.
• Support retail and trade marketing activity, including product launches, key account campaigns, point-of-sale materials, catalogues and GTM activity.
• Help plan and deliver events, sponsorships, trade shows and community activations, including content and promotional support.
• Track campaign, social and digital performance, using insights to identify opportunities to optimise future activity.
• Coordinate with internal teams, global stakeholders, agencies and external partners to ensure marketing projects are delivered on time and aligned with brand and business objectives.

What You'd Bring to the Role

• 3+ years’ experience in a marketing, communications or brand role, with experience delivering integrated campaigns across multiple channels.
• Strong content creation, copywriting and storytelling skills, with photography, videography or content production experience.
• Hands-on experience managing social media platforms and supporting digital marketing activities.
• Proficiency with Adobe Creative Suite, Canva and other design and content creation tools.
• Strong organisational and project management skills, with the ability to manage multiple projects and competing priorities.
• Excellent written and verbal communication skills, with strong attention to detail.
• A proactive, collaborative and solutions-focused approach.
• Experience within sports, apparel, lifestyle or consumer-led brands.
• Experience working with CRM and digital marketing platforms.
• Experience supporting events, sponsorships or brand partnerships.
• An understanding of retail, wholesale and B2B marketing environments.

What You'll Get in Return

As an iconic kiwi brand, Canterbury of New Zealand is a household name. You’ll be surrounded by people who are passionate about the brand, supported by a family-friendly company that prides itself on its workplace culture. In addition to your salary, you'll have access to discounted products across Canterbury and other brands from within the Pentland group, onsite parking, and a hybrid working model.

About Us

Canterbury is part of Pentland Brands - a dynamic, global family business and proud owner and licensee of iconic active and footwear brands, supported by a community of 1,300 team members worldwide. Across Pentland Brands, our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence. We champion growth and development, embrace diversity and inclusion, and are proud to be an equal opportunity employer committed to creating an inclusive culture across our business, stores, and offices.

Canterbury, founded in 1904 in New Zealand, has over a century of expertise in designing world-class rugby kit. The iconic three kiwis are etched into the history of the game, representing products that are built to last, truly tough, and designed for players. Canterbury supports teams at every level and believes sport has the power to strengthen individuals and communities - promoting both physical and mental wellbeing and bringing people together.