Marketing Automation Lead

Fletcher Building Limited; Auckland; On-site; NZD 90,000 - 110,000; Full time

Benefits offered by this job

Staff discounts

KiwiSaver employer contributions

Education Fund

Health & Wellbeing initiatives

Employee Assistance Programme

Fuel discounts (Z Energy)

Free monthly Pie & coffee

Job summary

PlaceMakers is seeking a Marketing Automation Lead to design, deliver and optimise data-driven campaigns using Salesforce Marketing Cloud. You’ll translate behavioural data into personalised, automated multi-channel communications to enhance customer experience and lifecycle engagement.

Based at our Penrose office in Auckland, this full-time role offers 40 hours per week and broad visibility across Marketing, Digital and Trade teams.

Qualifications

• 3+ years’ experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio & Content Builder
• Experience with SQL and marketing automation platforms
• Experience with segmentation, data extensions and automation workflows
• Strong understanding of customer lifecycle marketing (acquisition, onboarding, engagement, retention)
• Proven ability to translate data into actionable marketing strategies
• Excellent communication and stakeholder management across multiple teams
• Exposure to AMPscript and HTML/CSS is advantageous
• Salesforce Marketing Cloud certifications (Email Specialist/Consultant) and CRM data integrations are a plus
• Experience delivering targeted communications across trade, B2B or multi-channel environments

Responsibilities

• Design and execute personalised campaigns to increase engagement, retention and loyalty across trade customers
• Build customer journeys supporting onboarding, engagement, cross-category sales and retention
• Lead initiatives to drive adoption of PlaceMakers’ digital platforms
• Develop segments using transactional and behavioural data for targeted communications
• Leverage Salesforce Marketing Cloud tools to build and optimise campaigns
• Apply data extensions, SQL and testing to improve targeting and conversion
• Monitor campaign performance and lifecycle metrics to improve ROI
• Collaborate with Marketing, Digital, CRM, Analytics and Trade teams
• Mentor colleagues and act as internal Salesforce Marketing Cloud expert

Skills

Campaign management

Marketing analytics

Stakeholder engagement

Multi-channel marketing

Lifecycle marketing

Education

Bachelor's degree in Marketing, Digital Communications or Information Systems

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Content Builder

SQL

Job description

As PlaceMakers’ Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.

Leveraging Salesforce Marketing Cloud, you’ll translate behavioural data into personalised, automated multi-channel targeted campaigns that enhance the customer experience and support lifecycle engagement. It’s not just about sending emails it’s about creating meaningful, targeted communications that deliver measurable business outcomes.

Key Responsibilities:

• Design and execute personalised campaigns that increase engagement, retention and loyalty across trade customers
• Build customer journeys supporting onboarding, engagement, cross-category sales and retention
• Lead initiatives that encourage adoption of PlaceMakers’ digital platforms
• Develop customer segments using transactional and behavioural data to enable targeted communications and identify at-risk customers
• Leverage Salesforce Marketing Cloud, including Email Studio, Journey Builder and Automation Studio, to build and optimise campaigns
• Apply data extensions, SQL and campaign testing to improve targeting, personalisation, engagement and conversion
• Monitor campaign performance and customer lifecycle metrics to improve ROI and engagement
• Collaborate with Marketing, Digital, CRM, Analytics and Trade teams to deliver customer-focused experiences
• Act as the internal Salesforce Marketing Cloud expert, improving automation capability and mentoring colleagues in best practice

Permanent Full-Time Role based at PlaceMakers Support Office in Penrose, Auckland offering 40 Hours per Week Monday to Friday

About You:

Creativity is important to succeed in this role. You’ll bring experience in marketing automation, with a strong combination of technical expertise, analytical capability and stakeholder engagement. You’ll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.

• A degree in Marketing, Digital Communications, Information Systems or a related discipline
• 3+ years’ experience working with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio & Content Builder
• Experience with SQL and marketing automation platforms
• Experience with segmentation, data extensions and automation workflows
• Strong understanding of customer lifecycle marketing, including acquisition, onboarding, engagement and retention
• Proven ability to translate customer and sales data into actionable marketing strategies
• Excellent communication and stakeholder management skills, with the ability to work across multiple teams
• Ability to manage multiple campaigns and priorities in a fast-paced environment, with strong attention to detail and a continuous improvement mindset
• Exposure to AMPscript and HTML/CSS would be advantageous
• Salesforce Marketing Cloud Email Specialist and/or Consultant Certification
• Experience with CRM integration and data integration between Salesforce CRM and Marketing Cloud, or similar CRM ecosystems
• Experience delivering targeted communications across trade, B2B or multi-channel environments
• Familiarity with loyalty programmes, RFV segmentation and predictive churn models

Why Join Us?

• Competitive base salary minimum $90,000K to $110,000K maximum per annum
• Genuine development opportunities that come with being part of the wider Fletcher Building Group
• Staff buying privileges and company benefits for you and your family
• Z Energy fuel discounts and free monthly Pie & coffee
• KiwiSaver employer contributions matched up to 4%
• Employee Education Fund
• Health & Wellbeing initiatives including an Employee Assistance Programme

Our recruitment process will include a Practical Marketing Automation Assessment designed to evaluate campaign automation, data segmentation, and problem-solving skills.

Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely.

We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.