Marketing and Communications Manager

Sikaag; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Senior leadership opportunity

Global brand leadership

Professional development opportunities

Health and income protection insurance

Bonus package

Job summary

Sika New Zealand is seeking a senior marketing leader to develop and execute the company’s marketing and communications strategy. You will oversee brand management, digital campaigns, events, and market analysis, working closely with sales and product teams to drive growth.

After training, there is an option to work remotely one day per week. You will lead a team, shape customer engagement programs, and establish marketing performance metrics to deliver measurable business outcomes.

Qualifications

• Proven experience in a senior marketing leadership role.
• Strong strategic marketing and commercial acumen.
• Experience with digital marketing, analytics and campaign management.
• Excellent stakeholder engagement and communication skills.
• Demonstrated people leadership experience.

Responsibilities

• Develop and execute Sika New Zealand's customer engagement, communications and demand generation strategy to support growth and market share objectives.
• Lead and protect the Sika brand across all touchpoints including customer, employee and market interactions.
• Drive customer engagement and demand generation initiatives to support sales growth, retention and market development.
• Oversee digital marketing strategy, channels, analytics and marketing effectiveness.
• Develop and deliver integrated marketing campaigns for growth priorities, new products and target markets.
• Collaborate with Target Market Managers and Technical Information Manager to position technical information for customer engagement.
• Provide market intelligence and insights to support business planning and decision making.
• Lead and mentor the Marketing team and establish performance measures.

Skills

Strategic marketing

Leadership

Digital marketing

Campaign management

Stakeholder engagement

Job description

Reporting to the General Manager, you will lead the development and execution of Sika New Zealand's marketing and communications strategy. You will oversee brand management, customer communications, digital marketing, campaigns, events, market analysis and team leadership. You will work closely with our sales, specification and target market teams to support growth initiatives, strengthen customer relationships and identify new market opportunities. After initial training you will have the option to work remotely one day each week.

Key Responsibilities

• Develop and execute Sika New Zealand's customer engagement, communications and demand generation strategy to support business growth and market share objectives.
• Lead and protect the Sika brand across all touchpoints.
• Build, strengthen and protect the Sika brand across all customer, employee and market touchpoints.
• Drive customer engagement and demand generation initiatives that support sales growth, customer retention and market development.
• Lead Sika NZ's digital marketing strategy, including digital channels, customer journeys, analytics and marketing effectiveness.
• Develop and deliver integrated marketing campaigns that support strategic growth priorities, new product introductions and target market initiatives.
• Working closely with Target Market Managers and the Technical Information Manager, ensure technical information is effectively positioned and communicated to drive customer engagement and business growth.
• Provide market intelligence and customer insights to support business planning, strategic decision-making and identification of growth opportunities.
• Develop customer engagement programs and market-facing initiatives, including events, conferences and exhibitions, to strengthen customer relationships, increase brand awareness and support business growth.
• Establish marketing performance measures and reporting frameworks to evaluate return on investment and drive continuous improvement.
• Lead, mentor and develop the Marketing team.

Qualifications / Experience

• Proven experience in a senior marketing leadership role.
• Strong strategic marketing and commercial acumen.
• Experience with digital marketing, analytics and campaign management.
• Excellent stakeholder engagement and communication skills.
• Demonstrated people leadership experience.

What we offer

• Senior leadership opportunity with significant business impact.
• Lead the marketing function for a globally recognised brand.
• Supportive and collaborative culture.
• Professional development opportunities.
• Competitive salary and bonus package, health and income protection insurance.

If you are a marketing professional who thrives on strategy, leadership, and delivering measurable business outcomes, we would love to hear from you.

Applicants for this position should have NZ citizenship, residency or a valid work visa. The successful applicant must pass a pre-employment drugs test.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.