Lifecycle Growth Lead - Reduce Churn & Boost LTV

Aotearoa New Zealand Association of Social Workers; Albert-Eden; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Office in St Lukes

Growth opportunity

Autonomy

Job summary

Rocket Mobile seeks a Customer Lifecycle Manager to build and optimise its CVM program across onboarding, activation, engagement, retention, upgrade and win-back. You’ll surface insights, design practical journeys and lead campaigns across email, SMS, app/web, while working with senior teams to prioritise impactful moments.

The role demands hands-on experience creating lifecycle journeys in lean, fast-moving settings, plus strong AI tooling and experimentation skills to drive faster improvements

Qualifications

• 3-5 years in lifecycle marketing, CRM, retention or related roles.
• Hands-on experience building lifecycle campaigns or journeys.

Responsibilities

• Manage and improve key lifecycle journeys across onboarding, activation, engagement, retention, upgrade and win-back.
• Turn customer insight and data into simple, practical journeys.
• Build and optimise campaigns across email, SMS, app/web and other owned channels.
• Run A/B tests to improve engagement, retention, and campaign performance.
• Identify churn risk and growth opportunities from customer data.
• Improve timing and relevance of communications after activation (first 30-90 days).
• Create simple reporting to show what's working and what to focus next.
• Collaborate with Marketing, Product and Operations to reduce churn.

Skills

Lifecycle marketing

CRM

Retention

Marketing automation

AI tools

A/B testing

Data-driven decisions

Tools

AI tools

Job description

Rocket Mobile seeks a Customer Lifecycle Manager to build and optimise its CVM program across onboarding, activation, engagement, retention, upgrade and win-back. You’ll surface insights, design practical journeys and lead campaigns across email, SMS, app/web, while working with senior teams to prioritise impactful moments.

The role demands hands-on experience creating lifecycle journeys in lean, fast-moving settings, plus strong AI tooling and experimentation skills to drive faster improvements