Customer Marketing Lead

Tradify; Auckland; On-site; NZD 80,000 - 100,000; Full time

Benefits offered by this job

Hybrid Working (3 office/2 home)

6 Wellbeing days per year

3 Giving back days per year

Southern Cross Health Insurance cover

Life insurance cover

A Dog-Friendly office

A values-based culture

Big Break (4 day trip w/ expenses paid)

Job summary

Tradify in Auckland seeks a customer-obsessed marketing professional to lead the company's customer marketing and lifecycle strategy. Responsibilities include developing communication programs, managing advocacy initiatives, and optimizing customer engagement. Ideal candidates should have at least 5 years of relevant experience, strong analytical skills, and a firm understanding of SaaS journeys. Benefits include hybrid working, 6 wellbeing days, and health insurance coverage.

Qualifications

• At least 5 years of experience in customer marketing or related role.
• Ability to design multi-stage lifecycle programs with measurable outcomes.
• Strong understanding of SaaS customer journeys.

Responsibilities

• Develop and own the global customer marketing strategy.
• Design and optimise lifecycle email communication programs.
• Identify customer segments and develop targeted campaigns.
• Lead customer advocacy and reference programmes.

Skills

Customer marketing experience

Lifecycle marketing

SaaS understanding

Marketing automation (HubSpot)

Analytical mindset

Strong written communication

Cross-functional collaboration

Tools

HubSpot

Job description

We are looking for a customer-obsessed marketing professional to own and evolve Tradify's customer marketing and lifecycle strategy across all regions. This is a pivotal role that sits at the intersection of retention, engagement, and growth — responsible for deepening relationships with existing customers, reducing churn, and unlocking expansion revenue through thoughtful, well-timed marketing.

You'll design and run lifecycle programs that guide customers from onboarding through to long-term advocacy, and you'll collaborate closely with Product, Customer Success, and Sales to ensure every customer communication is relevant, valuable, and commercially purposeful.

You're a strategic thinker who's equally comfortable getting hands‑on — building campaigns, writing briefs, analysing cohort data, and iterating fast. You care deeply about the customer experience and know how to use marketing to drive measurable business outcomes.

Key Responsibilities

• Develop and own the global customer marketing strategy, aligned to regional priorities across ANZ and UK
• Design, build and optimise lifecycle email and in‑product communication programs across the full customer journey — from trial activation through to renewal and advocacy
• Identify key customer segments and develop targeted campaigns to improve onboarding, reduce early churn, and drive feature adoption
• Lead customer advocacy and reference programmes, including case studies, reviews, and customer stories
• Partner with Product and Customer Success to surface customer insights, inform messaging, and support product-led growth initiatives
• Collaborate with Demand Generation on retention-focused campaigns and re‑engagement programmes for lapsed or at‑risk customers
• Own customer marketing performance reporting, with regular analysis and recommendations for improvement
• Manage and optimise marketing automation workflows in HubSpot (or equivalent) to support scalable lifecycle communication

Skills & Expertise

• At least 5 years of experience in customer marketing, lifecycle marketing, or a closely related CRM/retention-focused role
• Demonstrated ability to design and execute multi‑stage lifecycle programmes that deliver measurable retention and engagement outcomes
• Strong understanding of SaaS customer journeys, including trial conversion, onboarding, adoption, and renewal dynamics
• Experience with marketing automation platforms (HubSpot preferred) and comfort working with segmentation and behavioural triggers
• An analytical mindset — able to interpret cohort data, identify trends, and turn insights into actionable programmes
• Strong written communication skills with the ability to craft customer‑facing copy that is clear, compelling, and on‑brand
• Experience working cross‑functionally with Customer Success, Product, and Sales teams
• Comfort working as part of a distributed, global marketing team across multiple time zones

Benefits

• Hybrid Working 3 office/2 home
• 6 Wellbeing days per year
• 3 Giving back days per year
• Southern Cross Health Insurance cover
• Life insurance cover
• A Dog‑Friendly office
• A values‑based culture
• Big Break (4 day trip w/ expenses paid for)

Interested? Get in touch.