Lifecycle Engagement Architect (Hybrid Auckland)

Randstad Group; Auckland; Hybrid; NZD 120,000 - 180,000; Full time

Job summary

Randstad Group in Auckland CBD is seeking an experienced Delivery Specialist to translate digital engagement roadmaps into real-time in-app experiences and nudges. You’ll work within journey orchestration tools to define audience rules, conduct QA, and drive experimentation to improve engagement and operational capabilities.

With 5-7 years in CRM, lifecycle marketing or campaign technology, you will collaborate with Technology, CRM and Marketing teams to ensure consistent omnichannel

Qualifications

• 5-7 years of hands-on experience across CRM, lifecycle marketing, or campaign technology.
• Experience in banking, payments, or financial services preferred.
• Experience configuring lifecycle campaigns and personalized journeys in SaaS platforms.
• QA, UAT, and go-live governance experience.

Responsibilities

• Journey configuration and personalisation to deliver targeted in-app experiences and nudges.
• Testing and QA: campaign QA, UAT, and release readiness prior to go-live.
• Release and go-live coordination: approvals and launch activities.
• Experimentation and optimisation: set up A/B tests and monitor metrics.
• Pipeline and asset management: backlog of enhancements and reusable components.
• Cross-functional integration: work with Tech, CRM and Marketing for omnichannel consistency.
• Capability uplift: document standards and share best practices for operations.

Skills

Journey Orchestration

Audience Segmentation & Logic

Testing & QA

MarTech

Journey Engines

CRM

Adobe

Campaign

Education

Post Graduate Diploma

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Adobe Journey Optimizer

Moneythor

Job description

Randstad Group in Auckland CBD is seeking an experienced Delivery Specialist to translate digital engagement roadmaps into real-time in-app experiences and nudges. You’ll work within journey orchestration tools to define audience rules, conduct QA, and drive experimentation to improve engagement and operational capabilities.

With 5-7 years in CRM, lifecycle marketing or campaign technology, you will collaborate with Technology, CRM and Marketing teams to ensure consistent omnichannel