Digital Engagement Manager

Randstad Group; Auckland; Hybrid; NZD 120,000 - 180,000; Full time

Job summary

Randstad Group in Auckland CBD is seeking an experienced Delivery Specialist to translate digital engagement roadmaps into real-time in-app experiences and nudges. You’ll work within journey orchestration tools to define audience rules, conduct QA, and drive experimentation to improve engagement and operational capabilities.

With 5-7 years in CRM, lifecycle marketing or campaign technology, you will collaborate with Technology, CRM and Marketing teams to ensure consistent omnichannel

Qualifications

• 5-7 years of hands-on experience across CRM, lifecycle marketing, or campaign technology.
• Experience in banking, payments, or financial services preferred.
• Experience configuring lifecycle campaigns and personalized journeys in SaaS platforms.
• QA, UAT, and go-live governance experience.

Responsibilities

• Journey configuration and personalisation to deliver targeted in-app experiences and nudges.
• Testing and QA: campaign QA, UAT, and release readiness prior to go-live.
• Release and go-live coordination: approvals and launch activities.
• Experimentation and optimisation: set up A/B tests and monitor metrics.
• Pipeline and asset management: backlog of enhancements and reusable components.
• Cross-functional integration: work with Tech, CRM and Marketing for omnichannel consistency.
• Capability uplift: document standards and share best practices for operations.

Skills

Journey Orchestration

Audience Segmentation & Logic

Testing & QA

MarTech

Journey Engines

CRM

Adobe

Campaign

Education

Post Graduate Diploma

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Adobe Journey Optimizer

Moneythor

Job description

The Company

Our client is an established payments and financial technology organization that connects consumers, businesses, and financial institutions. Through an embedded delivery model, their implementation specialists work directly alongside client teams to turn digital transformation strategies into scalable, high-impact experiences.

The Role

In this hands-on, execution-driven role, you will help bridge strategy and delivery by translating digital engagement roadmap into personalized, real-time in-app experiences and customer nudges. Working directly within modern journey orchestration and studio tools, you will define audience rules, manage QA and release readiness, and drive continuous experimentation to optimize customer engagement and uplift internal operational capabilities.

Key responsibilities include:

• Journey Configuration & Personalisation: Translating agreed use cases into audience definitions, eligibility criteria, behavioural triggers, business rules, copy, and treatments to deliver targeted in-app experiences and nudges.
• Testing & Quality Assurance: Planning and executing journey validation, campaign QA, and business acceptance/UAT prior to release to ensure flawless execution.
• Release & Go-Live Coordination: Managing approvals, release readiness, and launch activities.
• Experimentation & Optimisation: Setting up A/B tests, monitoring customer engagement and behavioural metrics, and converting insights into actionable journey enhancements.
• Pipeline & Asset Management: Maintaining a visible backlog of enhancements, experiments, and modular, reusable journey components.
• Cross-Functional Integration: Partnering with Technology teams for API, data feed, and widget requirements, while aligning with CRM and Marketing teams to ensure consistent omnichannel communication.
• Capability Uplift: Documenting configuration standards and sharing platform best practices to build sustainable operational excellence within the client's internal team.

Key Requirements

• Experience: 5-7 years of hands-on experience across CRM, lifecycle marketing, digital engagement, or campaign technology, ideally gained within banking, payments, or financial services.
• Core Skills: Demonstrated experience configuring lifecycle campaigns, automated customer journeys, and personalized experiences directly within SaaS journey-orchestration platforms.
• Audience Logic & Journey Design: Strong customer journey and UX mindset, with demonstrated proficiency in building audience rules, behavioural triggers, eligibility criteria, and tailored treatments.
• QA & Release Governance: Practical experience coordinating campaign QA, UAT, risk/compliance sign-offs, and production go-live workflows.
• Experimentation: An iterative, data-led mindset with hands-on experience executing A/B tests and interpreting customer behavioural metrics into practical optimisation steps.
• Platform Exposure: Practical familiarity with enterprise orchestration platforms such as Braze, Salesforce Marketing Cloud (SFMC), Adobe Campaign, Adobe Journey Optimizer (AJO), or Moneythor.

This position is offered as a full-time, 23-month fixed-term contract based in Auckland CBD within a hybrid working model (minimum 3 days in office per week).

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

Journey Orchestration, Audience Segmentation & Logic, Testing & QA, MarTech, Journey Engines, CRM, Adobe, Campaign

qualifications

• Relevant Certificates

education

Post Graduate Diploma