Lead Gen PPC/SEM Specialist — Google & Meta Ads

Global Wave Group; Auckland; On-site; NZD 60,000 - 90,000; Full time

Benefits offered by this job

Office-based in Albany (Auckland)

Job summary

Global Wave Group in Albany (Auckland) is seeking a PPC/SEM Specialist to plan, execute and optimize paid campaigns across Google Ads and Meta Ads to generate high-quality leads and conversions. You’ll collaborate with marketing, sales and product teams to improve ROI and reporting.

The role requires 1+ years of hands-on PPC/SEM experience, strong analytical skills, and knowledge of analytics tools like Google Analytics and Tag Manager. Office-based role with standard weekday hours.

Qualifications

• Bachelor's degree in Marketing, Advertising, E-commerce, Business, or related field.
• 1+ years hands-on PPC/SEM experience (Google Ads, Meta Ads).
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics and Tag Manager.
• Strong numerical and analytic skills with data-driven optimization.
• Basic landing page knowledge; experience with A/B testing is a plus.
• Good communication and cross-functional collaboration.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, focusing on lead gen and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize ROI.
• Create and optimize ad copies, creatives, and landing pages with design/content teams.
• Monitor daily campaign performance and adjust as needed.
• Set up and maintain conversion tracking tools (Google Analytics, Meta Pixel).
• Run A/B tests on ads, audiences, and landing pages to improve lead quality and conversions.
• Prepare regular performance reports with insights and improvement actions.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

PPC/SEM management

Google Ads

Meta Ads

Keyword research

Bidding optimization

Analytics

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Advertising, E-commerce, Business, or related field

Tools

Google Analytics

Tag Manager

Ad platform dashboards

Job description

Global Wave Group in Albany (Auckland) is seeking a PPC/SEM Specialist to plan, execute and optimize paid campaigns across Google Ads and Meta Ads to generate high-quality leads and conversions. You’ll collaborate with marketing, sales and product teams to improve ROI and reporting.

The role requires 1+ years of hands-on PPC/SEM experience, strong analytical skills, and knowledge of analytics tools like Google Analytics and Tag Manager. Office-based role with standard weekday hours.