Instructor Performance Marketing Manager

Les Mills International; Auckland; Hybrid; NZD 150,000 - 210,000; Full time

Benefits offered by this job

Free gym membership

LM+ subscription

26 weeks full-pay primary parental le

Health insurance discount

Company-wide connection opportunities

Global mobility

Dog-friendly office

Volunteer day

Free fresh fruit and snacks

Job summary

Les Mills International seeks an experienced Instructor Performance Marketing Manager to own the global performance marketing strategy, driving instructor growth across paid search, social, display, video, affiliates, SEO, events and partnerships.

You will lead multi-market performance initiatives, connect acquisition activity with the customer journey, and work with global teams to optimize investment for maximum commercial value.

Qualifications

• 7+ years in performance, growth or digital marketing, including leadership.
• Experience developing multi-market performance marketing strategies at scale.
• Proven ability to drive customer acquisition and conversion across channels.
• Experience with attribution, incrementality, and forecasting.
• Ability to influence senior stakeholders and lead cross-functional teams.

Responsibilities

• Own and shape the global performance marketing strategy to drive instructor growth.
• Identify channels, audiences and customer journeys with highest growth potential.
• Translate growth priorities into measurable customer acquisition, conversion and revenue outcomes.
• Build a strong test‑and‑learn culture using attribution and experimentation to improve results.
• Collaborate with global and local Marketing, Brand, Creative, Sales, Product, Digital, Data, Technology and Finance teams to turn insights into action.

Skills

Performance marketing

Growth marketing

Leadership

Data-driven

Strategic planning

Cross-functional collaboration

Forecasting

Job description

INSTRUCTOR PERFORMANCE MARKETING MANAGER

PERMANENT | FULL TIME

Own and shape the global Instructor marketing strategy for Les Mills International.

• Turn global Instructor growth ambitions into measurable acquisition, conversion and revenue growth.
• Use data, experimentation and commercial insight to determine where we invest, optimise and scale.

About the role

We’re looking for an experienced performance marketer to join our Marketing team and help accelerate the growth of Les Mills Instructors globally.

As Instructor Performance Marketing Manager, you’ll own the global performance marketing strategy, translating Instructor growth priorities into measurable customer acquisition, conversion and revenue outcomes. You’ll identify the channels, audiences and customer journeys with the greatest growth potential and ensure our investment is directed towards the opportunities that deliver the strongest customer and commercial value.

Working across paid search, social, display, video, affiliates, SEO, events and partnerships, you’ll connect acquisition activity with the entire customer journey, from generating demand and leads through to enrolment, conversion and retention.

You’ll also build a strong test‑and‑learn culture, using attribution, incrementality, experimentation and performance insights to continually improve results. You’ll work closely with global and local Marketing, Brand, Creative, Sales, Product, Digital, Data, Technology and Finance teams to turn insight into action and drive sustainable Instructor growth.

Skills and experience you'll need

You’re an experienced performance or growth marketer who is equally comfortable developing strategy and getting close to performance outcomes. You bring strong commercial judgement, are highly data‑driven and know how to translate complex performance information into clear investment decisions and action.

You will ideally need experience in the following:

• 7+ years in performance, growth or digital marketing, including leadership experience.
• Developing and executing multi‑market performance marketing strategies at scale, with clear accountability for growth and commercial outcomes.
• Leading customer acquisition and conversion across channels including paid search, paid social, display, video, affiliates and SEO.
• Owning significant media or growth investment and using metrics such as CAC/CPA, ROAS, LTV, conversion and payback to make investment decisions.
• Using attribution, incrementality testing, experimentation and forecasting to understand and improve marketing effectiveness.
• Influencing senior stakeholders and bringing together cross‑functional and geographically distributed teams around shared growth priorities.
• Turning complex data into clear insights, priorities and executive‑level recommendations.

About Les Mills

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.

Today, Les Mills International’s programmes are in 20,000 gyms in over 100 countries. Pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be part of our global company. Our mission is simple: to create a fitter planet.

You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple: to create a fitter planet.

What’s in it for you

We operate as a flexible and hybrid workplace with a mix of working in the office and at home, supporting work‑life balance. Whether that means working from home, going to the gym, or doing school drop‑offs and pick‑ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We offer some great benefits that include:

• Free gym membership and LM+ subscription
• 26 weeks full-pay primary parental leave
• Health insurance discount
• Company‑wide connection opportunities
• Global mobility
• Dog‑friendly office
• Volunteer day
• Free fresh fruit and snacks

We are a Gold Supporter of the Pride Pledge organisation, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards steep growth goals and industry‑leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value togetherness, support, equity and respect, and that begins with increasing diversity in our teams.