Global Performance Marketing Lead - Instructors

Les Mills International; Auckland; Hybrid; NZD 150,000 - 210,000; Full time

Benefits offered by this job

Free gym membership

LM+ subscription

26 weeks full-pay primary parental le

Health insurance discount

Company-wide connection opportunities

Global mobility

Dog-friendly office

Volunteer day

Free fresh fruit and snacks

Job summary

Les Mills International seeks an experienced Instructor Performance Marketing Manager to own the global performance marketing strategy, driving instructor growth across paid search, social, display, video, affiliates, SEO, events and partnerships.

You will lead multi-market performance initiatives, connect acquisition activity with the customer journey, and work with global teams to optimize investment for maximum commercial value.

Qualifications

• 7+ years in performance, growth or digital marketing, including leadership.
• Experience developing multi-market performance marketing strategies at scale.
• Proven ability to drive customer acquisition and conversion across channels.
• Experience with attribution, incrementality, and forecasting.
• Ability to influence senior stakeholders and lead cross-functional teams.

Responsibilities

• Own and shape the global performance marketing strategy to drive instructor growth.
• Identify channels, audiences and customer journeys with highest growth potential.
• Translate growth priorities into measurable customer acquisition, conversion and revenue outcomes.
• Build a strong test‑and‑learn culture using attribution and experimentation to improve results.
• Collaborate with global and local Marketing, Brand, Creative, Sales, Product, Digital, Data, Technology and Finance teams to turn insights into action.

Skills

Performance marketing

Growth marketing

Leadership

Data-driven

Strategic planning

Cross-functional collaboration

Forecasting

Job description

Les Mills International seeks an experienced Instructor Performance Marketing Manager to own the global performance marketing strategy, driving instructor growth across paid search, social, display, video, affiliates, SEO, events and partnerships.

You will lead multi-market performance initiatives, connect acquisition activity with the customer journey, and work with global teams to optimize investment for maximum commercial value.