Social & E‑Commerce Analytics Lead — Onsite Queenstown

Placements24; Queenstown; On-site; NZD 46,000 - 85,000; Full time

Benefits offered by this job

On-site workspace

Medical aid

Job summary

Placements24 is seeking a highly analytical Social Media & E-commerce Performance Analyst in Queenstown. You will dissect data from social channels and ecommerce platforms to drive growth, optimize spend, and improve customer acquisition and retention.

You will build dashboards, analyze campaigns, and present actionable insights to marketing and ecommerce teams, with a focus on segmentation and optimization. On-site work in Queenstown is required.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• Minimum of 4 years of experience in digital marketing analytics or e-commerce analytics.
• Proven experience analyzing social media campaigns and e-commerce performance data.
• Proficiency with web analytics tools (Google Analytics, Adobe Analytics) and social analytics platforms.
• Strong analytical and data visualization skills; experience with Excel and SQL.
• Excellent communication and presentation abilities; ability to explain complex data to non-technical audiences.
• Familiarity with A/B testing methodologies.
• On-site work in Queenstown, Eastern Cape.

Responsibilities

• Analyze social media performance data to identify trends and campaign effectiveness.
• Track and analyze website traffic, conversion rates, AOV, and CLV.
• Monitor social ROI, paid ads, and overall marketing effectiveness.
• Develop dashboards and reports to visualize KPIs for social and ecommerce.
• Conduct A/B tests on content, ads, and landing pages to optimize results.
• Use social listening to gather brand sentiment and competitive insights.
• Collaborate with marketing/e-commerce teams to propose data-driven changes.
• Identify audience segments for targeted social campaigns.
• Stay updated on analytics tools and best practices in digital marketing.
• Present findings to stakeholders clearly and persuasively.

Skills

Analytical skills

Communication

Presentation

Problem-solving

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Job description

Placements24 is seeking a highly analytical Social Media & E-commerce Performance Analyst in Queenstown. You will dissect data from social channels and ecommerce platforms to drive growth, optimize spend, and improve customer acquisition and retention.

You will build dashboards, analyze campaigns, and present actionable insights to marketing and ecommerce teams, with a focus on segmentation and optimization. On-site work in Queenstown is required.