Hybrid Campaign Analytics Specialist (SQL & Insights)

Digital Garage; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work flexibility

On-site in Auckland

Job summary

Digital Garage is seeking a campaign specialist to bridge technical audience deployment with commercial insight in a hybrid Auckland-based role. You will own complex audience builds, oversee end-to-end campaign workflows, and deliver rigorous post-campaign analyses to guide future spend and strategy.

The role focuses on practical data delivery, leveraging BigQuery, Tableau and Looker Studio to automate reporting and drive measurable impact across digital and loyalty channels.

Qualifications

• 2–3+ years of experience in campaign operations, audience management, or marketing analytics in retail, FMCG, or loyalty sectors.
• Advanced SQL skills and ability to build segmentation logic.
• Strong ability to translate data into actionable business insights and communicate clearly.

Responsibilities

• Write and optimise advanced SQL queries in Google BigQuery to build segmentation logic and cohorts.
• Oversee campaign deployment workflows during peak retail cycles with data integrity and peer review.
• Lead post-campaign analyses, evaluating incrementality, margin return, and customer behavior shifts.
• Automate recurring operational reporting and dashboards using BigQuery, Tableau, or Looker Studio.
• Collaborate with marketing, loyalty, and digital teams to translate transaction data into business strategies.

Skills

SQL

BigQuery

Campaign analytics

Tools

Tableau

Looker Studio

BigQuery

Job description

Digital Garage is seeking a campaign specialist to bridge technical audience deployment with commercial insight in a hybrid Auckland-based role. You will own complex audience builds, oversee end-to-end campaign workflows, and deliver rigorous post-campaign analyses to guide future spend and strategy.

The role focuses on practical data delivery, leveraging BigQuery, Tableau and Looker Studio to automate reporting and drive measurable impact across digital and loyalty channels.