Growth Lead, Membership & Ticketing

NZ Breakers Club Limited; Upper Harbour; Presencial; NZD 95.000 - 135.000; Jornada completa

Descripción de la vacante

BNZ Breakers, Auckland-based, seeks a Memberships & Ticketing Growth Manager to drive membership growth, conversion and ticket sales across programs and campaigns. You’ll translate growth strategies into actionable plans, craft compelling member journeys and use data to optimise performance.

You’ll work across Marketing, Commercial and Ticketing Operations to establish future-ready programs, processes and standards that support sustainable growth and deepen supporter relationships.

Formación

• At least four years’ experience in membership, loyalty, subscriptions, season ticketing, B2C sales, CRM, lifecycle marketing or fan engagement.
• Proven ability to grow a member or subscriber base and improve renewal and retention outcomes.
• Experience planning and delivering multi-channel campaigns from brief through to evaluation.
• Strong commercial acumen and data literacy, with the ability to interpret performance, identify trends and turn insights into action.
• Familiarity with CRM platforms, ticketing systems and email or marketing automation tools.
• Excellent communication, stakeholder management and relationship-building skills.

Responsabilidades

• Lead the delivery of the annual membership growth plan, targeting new members, upgrades and membership revenue.
• Develop and activate acquisition initiatives, including referral programs and member-get-member campaigns.
• Refine membership tiers, benefits and offers using fan insights and benchmarking.
• Build and manage CRM pipelines from enquiry to conversion.
• Plan and deliver membership renewal campaigns with targeted outreach.
• Identify at-risk members and develop proactive retention initiatives.
• Develop loyalty initiatives and upgrade pathways to improve lifetime value.
• Own the member journey from sign-up through renewal and benefit delivery.
• Create engaging member experiences and exclusive opportunities with game day/events teams.
• Maintain a clear benefits framework and refresh it each season.
• Support game-day member experience and community connections.
• Grow single-game and casual ticket sales and convert first-time buyers into season members.
• Collaborate with internal teams to drive group bookings and repeat attendance.
• Lead delivery of campaigns with planning, launch, optimization and post-campaign review.
• Maintain a season-long campaign calendar aligned with schedules and priorities.
• Monitor sales, ROI and adjust campaigns as needed.
• Develop templates and dashboards to improve efficiency and results.
• Collaborate across Marketing, Commercial, Finance and Operations.

Conocimientos

Growth marketing

CRM

Data analysis

Campaign planning

Stakeholder management

Fan engagement

Multi-channel campaigns

Herramientas

CRM Platforms

Ticketing Systems

Email Marketing Tools

Descripción del empleo

BNZ Breakers, Auckland-based, seeks a Memberships & Ticketing Growth Manager to drive membership growth, conversion and ticket sales across programs and campaigns. You’ll translate growth strategies into actionable plans, craft compelling member journeys and use data to optimise performance.

You’ll work across Marketing, Commercial and Ticketing Operations to establish future-ready programs, processes and standards that support sustainable growth and deepen supporter relationships.