Senior Licensing Leader — Global Brand Partnerships

ZURU Toys; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A-Player Team

Competitive Remuneration

Fruit & Coffee

Job summary

ZURU Auckland, New Zealand-based, seeks a Senior Licensing Manager to own business development, category strategy, and portfolio growth across licensing categories. This role spans ZURU Toys and ZURU Edge brands, focusing on new business development, market trends, and strategic partnerships.

Based in Auckland, you will lead a team, manage a broad licensing portfolio, negotiate deals, and drive royalty and revenue performance with a globally exposed background in consumer products or

Qualifications

• 6-8 years' experience in business development, account management, or licensing, ideally within consumer products, FMCG, or entertainment, with global exposure preferred.
• A demonstrated track record of building pipeline and closing new licensor or brand partnerships at pace.
• Experience managing a high volume of active licensing agreements and driving performance against royalty and revenue targets.

Responsibilities

• Shape category strategy across Brand & Lifestyle, Beauty, FMCG, and broader studio & entertainment partnerships, driving domestic and global growth plans.
• Track and translate emerging trends across toys and other ZURU Edge brands into actionable category and licensing opportunities.
• Own new business development, building and managing a high-volume pipeline of prospective licensors and brand partners.
• Own and grow relationships across a high volume of active licensor and brand partnerships, driving performance against royalty and revenue targets.
• Lead negotiation and execution of licensing agreements, renewals, and amendments.
• Implement new licensee onboarding, including deal memo set-up and the creative approval process.
• Lead and develop your team, with category focus evolving as the portfolio grows.
• Set priorities across a wide, high-volume portfolio and balance workload across the team.
• Run regular 1:1s and support career growth toward more senior scope.
• Review terms, minimum guarantees, and royalty structures in partnership with Legal and Finance.
• Track and report on royalty performance across the portfolio, flagging risk and opportunity early.
• Partner with the Head of Licensing & Partnerships on special projects and emerging category opportunities from early scoping through to execution.
• Support the operational build-out of new initiatives as the portfolio evolves.
• Own forecasting accuracy and pipeline reporting across the portfolio.
• Provide regular performance updates to the Head of Licensing & Partnerships.

Skills

Business development

Licensing

Account management

FMCG

Job description

ZURU Auckland, New Zealand-based, seeks a Senior Licensing Manager to own business development, category strategy, and portfolio growth across licensing categories. This role spans ZURU Toys and ZURU Edge brands, focusing on new business development, market trends, and strategic partnerships.

Based in Auckland, you will lead a team, manage a broad licensing portfolio, negotiate deals, and drive royalty and revenue performance with a globally exposed background in consumer products or