General Manager - Category & Insights

Tribe Group; Auckland; On-site; NZD 180,000 - 240,000; Full time

Job summary

Indevin, a leading New Zealand wine company, is seeking a senior leader to drive the Category & Insights agenda, linking analytics with sharper commercial decisions and stronger customer partnerships. You will connect data, market intelligence and portfolio strategy across international markets, influencing key customers and cross-functional teams.

The role offers a senior leadership opportunity within a NZ-owned business with global reach, shaping a growing, customer-led strategy and leveraging

Qualifications

• Proven senior category, insights, strategy or commercial leadership experience within FMCG, CPG, retail or consumer businesses.
• Strong track record translating data, research and insight into commercial strategy and growth.
• Deep understanding of category management, customer strategy and portfolio optimization.
• Experience operating across complex or international markets, with global exposure highly valued.
• Strong commercial acumen, with the ability to connect insight to revenue, margin and investment decisions.
• Forward thinking approach to data, analytics, technology and emerging AI capabilities.
• Executive presence and the ability to influence senior stakeholders and challenge thinking constructively.
• Hands on and adaptable leadership style, comfortable building capability while delivering outcomes.

Responsibilities

• Develop category strategy and translate insight into clear commercial priorities.
• Build Indevin’s insight and analytics capability, including emerging AI opportunities.
• Translate data and market intelligence into actionable customer and category plans.
• Support portfolio, innovation and commercial decisions through robust insight.
• Strengthen category capability and become a strategic partner to key customers.
• Build strong relationships across Sales, Marketing, Finance and the wider ELT.

Skills

Senior category leadership

Insights leadership

Commercial leadership

FMCG/CPG/retail experience

Strategy development

Data-driven decision making

AI capability awareness

Executive influence

Collaborative cross-functional work

International markets experience

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Indevin is one of New Zealand’s leading wine companies, with a global customer base and a portfolio spanning consumer brands, wine supply and strategic partnerships. Home to the iconic Villa Maria brand alongside Esk Valley, Leftfield and other brands, the business combines significant New Zealand production capability with an increasingly international commercial footprint.

Reporting to the Chief Customer Officer, this newly established role will lead Indevin’s Category & Insights agenda as the business continues its shift towards a more customer led and commercially focused strategy. The opportunity is to connect insight, analytics and category thinking to sharper commercial decisions and stronger customer partnerships.

• Develop category strategy and translate insight into clear commercial priorities
• Build Indevin’s insight and analytics capability, including emerging AI opportunities
• Translate data and market intelligence into actionable customer and category plans
• Support portfolio, innovation and commercial decisions through robust insight
• Strengthen category capability and become a strategic partner to key customers
• Build strong relationships across Sales, Marketing, Finance and the wider ELT

About the Opportunity:

Indevin is one of New Zealand’s leading wine companies, with a global customer base and a portfolio spanning consumer brands, wine supply and strategic partnerships. Home to the iconic Villa Maria brand alongside Esk Valley, Leftfield and other brands, the business combines significant New Zealand production capability with an increasingly international commercial footprint.

Reporting to the Chief Customer Officer, this newly established role will lead Indevin’s Category & Insights agenda as the business continues its shift towards a more customer led and commercially focused strategy. The opportunity is to connect insight, analytics and category thinking to sharper commercial decisions and stronger customer partnerships.

• Develop category strategy and translate insight into clear commercial priorities
• Build Indevin’s insight and analytics capability, including emerging AI opportunities
• Translate data and market intelligence into actionable customer and category plans
• Support portfolio, innovation and commercial decisions through robust insight
• Strengthen category capability and become a strategic partner to key customers
• Build strong relationships across Sales, Marketing, Finance and the wider ELT

What You’ll Bring:

• Proven senior category, insights, strategy or commercial leadership experience within FMCG, CPG, retail or consumer businesses
• Strong track record translating data, research and insight into commercial strategy and growth
• Deep understanding of category management, customer strategy and portfolio optimization
• Experience operating across complex or international markets, with global exposure highly valued
• Strong commercial acumen, with the ability to connect insight to revenue, margin and investment decisions
• Forward thinking approach to data, analytics, technology and emerging AI capabilities
• Executive presence and the ability to influence senior stakeholders and challenge thinking constructively
• Hands on and adaptable leadership style, comfortable building capability while delivering outcomes

What’s on Offer:

• Senior leadership role shaping a newly established strategic capability within Indevin
• Opportunity to influence how Indevin partners with major global customers
• Genuine mandate to build category, insight and analytics capability
• Global exposure across customers, markets and the wider wine industry
• Opportunity to bring new thinking, technology and analytics into commercial decision making
• Join a New Zealand owned business with global reach and significant growth ambition

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.