Category Manager

Accolade Wines Limited; New Zealand; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Wine perks (annual allowance)

Job summary

Vinarchy in New Zealand is seeking an experienced Category Manager to own end-to-end category strategy and execution across the wine segment with key retail partners. You’ll report into the Head of Category & Insights (ANZ & Asia) and join a tight-knit NZ team that collaborates with wider commercial, sales and brand functions.

This high-autonomy role balances day-to-day delivery with forward planning in a fast-moving market.

Qualifications

• Proven category management experience in FMCG or liquor.
• Strong commercial acumen with solid analytical capability.
• Confident working with data and turning insights into action.
• Ability to influence internal and external stakeholders.
• Clear, pragmatic communication style in a fast-paced environment.

Responsibilities

• Develop and deliver category strategies across wine and key sub-segments.
• Lead category reviews with major retailers.
• Analyze scan and shopper data to identify trends and opportunities.
• Turn insights into actionable commercial recommendations.
• Partner with Sales to bring category strategy into customer conversations.
• Align category strategy with Brand and Marketing teams.
• Manage priorities across execution and planning cycles.

Skills

Category management

FMCG experience

Data analysis

Stakeholder influence

Communication

Job description

Take ownershipofend-to-end category strategy and execution across New Zealand, shaping how we grow the wine category with key retail partners.

You’llreport into theHead of Category & Insights (ANZ & Asia)and sit within atight-knit, highly collaborative NZ teamthat’swell integrated with our broader commercial,salesand brand functions.

This is ahigh-autonomy role, whereyou’llmanage your portfolio end-to-end, balancingday-to-day delivery with forward planningin a fast-moving environment.

Key Responsibilities

• Develop and deliver category strategies across wine and key sub-segments
• Lead category reviews with major retailers
• Analyse scan and shopper data to identify trends and opportunities
• Turn insights into clear, actionable commercial recommendations
• Partner closely with Sales to bring category strategy into customer conversations
• Act as a trusted advisor to retail partnersAlign category strategy with Brand and Marketing teams
• Manage priorities independently across both execution and planning cycles

What We're Looking For

• Proven Category Management experience (FMCG or liquor preferred)
• Strong commercial acumen with solid analytical capability
• Confident working with data and turning insights into action
• Ability to influence stakeholders both internally and externally
• Clear, pragmatic communication style with the ability to adapt
• Comfortable working in a fast-paced environment with competing priorities

Why Join Us

• Market-leading wine business in New Zealand
• Real opportunity to shape category direction
• High-impact role with strong visibility across the business
• Genuine ownership of your role within the team and wider company
• Collaborative NZ team, well integrated across ANZ and Asia
• Exposure to multiple markets, stakeholders and commercial strategy
• Wine perks (annual allowance)

At Vinarchy, we’re committed to building a diverse, dynamic and inclusive workplace. You’ll need to provide proof of your legal work rights and complete relevant pre-employment checks as part of the process.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is a new global leader with a mission to redefine wine

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