General Manager - Marketing

Tribe Group; Auckland; On-site; NZD 150,000 - 210,000; Full time

Benefits offered by this job

Senior leadership role

Global exposure

NZ owned with global reach

Broad brand/innovation remit

Job summary

Indevin, New Zealand’s leading wine company behind Villa Maria, is seeking a senior marketing leader to drive brand strategy, activation and innovation across global markets. This role reports to the Chief Customer Officer and aims to strengthen the portfolio and deliver sustainable commercial growth.

You will lead marketing execution, translate insights into compelling propositions, and build capability across the marketing team to shape the next chapter of Villa Maria and its brands.

Qualifications

• Proven senior marketing leadership in FMCG/CPG or customer-led environments.
• Strong brand leadership with complex portfolios.
• Track record in insight-led innovation, NPD and growth.

Responsibilities

• Lead the marketing, brand, communications and activation strategy.
• Shape the evolution of Villa Maria and the wider branded portfolio.
• Translate customer and consumer insight into compelling brand propositions.
• Drive innovation and NPD to identify growth opportunities.
• Strengthen market activation and customer-facing execution across global markets.
• Build engagement, capability and performance across the marketing team.

Skills

Senior leadership

Brand leadership

Insight-led innovation

Commercial acumen

International markets

People leadership

Executive presence

Strategy to delivery

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Indevin is one of New Zealand’s leading wine companies, with a global customer base and a portfolio spanning consumer brands, wine supply and strategic partnerships. Home to the iconic Villa Maria brand alongside Esk Valley, Leftfield and other brands, the business combines significant New Zealand production capability with an increasingly international commercial footprint.

Reporting to the Chief Customer Officer, this role will lead Marketing through a pivotal period of evolution as Indevin continues to embed its strategy to be a market led provider of high quality, customer centric wine solutions. The opportunity is to bring fresh thinking to Villa Maria, strengthen the wider portfolio and build marketing capability that delivers sustainable commercial growth.

• Lead the marketing, brand, communications and activation strategy
• Shape the evolution of Villa Maria and the wider branded portfolio
• Translate customer and consumer insight into compelling brand propositions
• Drive innovation and NPD, identifying commercially attractive growth opportunities
• Strengthen market activation and customer facing execution across global markets
• Build engagement, capability and performance across the marketing team

About the Opportunity:

Indevin is one of New Zealand’s leading wine companies, with a global customer base and a portfolio spanning consumer brands, wine supply and strategic partnerships. Home to the iconic Villa Maria brand alongside Esk Valley, Leftfield and other brands, the business combines significant New Zealand production capability with an increasingly international commercial footprint.

Reporting to the Chief Customer Officer, this role will lead Marketing through a pivotal period of evolution as Indevin continues to embed its strategy to be a market led provider of high quality, customer centric wine solutions. The opportunity is to bring fresh thinking to Villa Maria, strengthen the wider portfolio and build marketing capability that delivers sustainable commercial growth.

• Lead the marketing, brand, communications and activation strategy
• Shape the evolution of Villa Maria and the wider branded portfolio
• Translate customer and consumer insight into compelling brand propositions
• Drive innovation and NPD, identifying commercially attractive growth opportunities
• Strengthen market activation and customer facing execution across global markets
• Build engagement, capability and performance across the marketing team

What’s You’ll Bring:

• Proven senior marketing leadership experience within FMCG, CPG, consumer brands or another customer led environment
• Strong brand leadership capability, with experience managing complex portfolios
• Demonstrated track record in insight-led innovation, NPD and delivering commercial growth
• Strong commercial acumen, with the ability to prioritise investment and resources
• Experience operating across international markets, with global exposure highly valued
• Proven people leadership experience, including developing teams through change
• Executive presence and strong stakeholder management capability
• Hands on, collaborative leadership style with the ability to combine strategy and delivery

What’s on Offer:

• Senior marketing leadership role with New Zealand’s largest wine business and one of New Zealand’s most recognised wine brands
• Opportunity to shape the next chapter of Villa Maria and the wider portfolio
• Broad remit spanning brand, innovation, activation, communications and digital
• Genuine mandate to strengthen marketing capability, culture and commercial impact
• Global exposure across markets, customers and the wider wine industry

Join a New Zealand owned business with global reach and significant growth ambition

you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.