FMCG Digital Marketing Specialist

Placements24; Canterbury; Hybrid; NZD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health, dental, and vision insurance

Continuous learning & development

Collaborative remote culture

Job summary

Placements24 is seeking a creative and data-driven FMCG Digital Marketing Specialist to lead our online presence from anywhere. This fully remote role focuses on driving awareness, online sales and consumer engagement across social, search, content and email channels in a fast-moving goods environment.

You will develop innovative strategies, manage social content, optimize SEO/SEM, and craft email campaigns while analyzing performance data to improve results in a virtual setting.

Qualifications

• Minimum of 3 years of digital marketing experience in FMCG.
• Proven success in social media, SEO/SEM, content marketing and email campaigns.
• Proficiency with Google Analytics, Google Ads, and email platforms.
• Strong analytics with ability to turn data into insights.
• Excellent written and verbal communication and creative content creation.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and grow social media presence with engaging content.
• Plan and execute SEO/SEM campaigns to improve rankings and traffic.
• Develop and manage email marketing campaigns to nurture leads.
• Analyze website traffic and campaign performance to optimize strategies.
• Collaborate with creative teams on digital assets and advertising.

Skills

Digital strategy

Social media management

SEO/SEM

Content marketing

Email marketing

Analytics

Education

Bachelor's in Marketing or Communications

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing platforms

Job description

About the Role

Our client is seeking a creative and data-driven FMCG Digital Marketing Specialist to lead their online presence from anywhere. This fully remote position is crucial for developing and executing innovative digital marketing strategies that enhance brand awareness, drive online sales, and engage consumers across various digital platforms. You will be responsible for managing social media, SEO/SEM, content marketing, and email campaigns tailored to the fast-moving consumer goods market. The ideal candidate is a strategic thinker with a proven ability to leverage digital channels effectively to achieve measurable business results in a virtual setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote FMCG products online.
• Manage and grow social media presence, creating engaging content and fostering community interaction.
• Plan and execute SEO/SEM campaigns to improve search engine rankings and drive website traffic.
• Develop and manage email marketing campaigns to nurture leads and engage existing customers.
• Analyze website traffic, campaign performance, and consumer behavior data to optimize strategies.
• Collaborate with creative teams to develop compelling digital assets and advertising materials.

Requirements

• Minimum of 3 years of experience in digital marketing , with a strong focus on the FMCG sector .
• Proven success in managing social media platforms, SEO/SEM, content marketing, and email campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management tools, and email marketing platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a talent for creative content creation.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement offering maximum flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for continuous learning and professional development in digital marketing trends.
• A collaborative and innovative remote work culture with a focus on achieving collective goals.