Digital Marketing Specialist

Fletcher Building Limited; New Zealand; Remote; NZD 70,000 - 100,000; Full time

Job summary

Fletcher Living, a division of Fletcher Building Limited, is seeking a Digital Marketing Specialist on a fixed-term basis until June 2027. You will drive our digital presence, engage customers, and optimise platforms across Salesforce CRM, Marketing Cloud, and other digital channels.

With 2–3 years of marketing experience, you’ll shape campaigns, build nurture flows, manage campaigns, and collaborate with Marketing and Digital teams to deliver measurable outcomes.

Qualifications

• Relevant qualification in Marketing and 2–3 years in industry.
• Experience with Salesforce CRM and Marketing Cloud desirable.
• Competence across Google Suite; Python/SQL is an advantage.

Responsibilities

• Develop, manage, and optimise customer nurture journeys across Salesforce CRM and Marketing Cloud.
• Build and maintain EDM templates and support marketing automations.
• Support day-to-day digital and web operations, including updating websites.
• Assist with planning and delivering digital campaigns across web, SEO/SEM, email, social and display.
• Analyse digital performance data, extract insights, and prepare reports.
• Contribute to data/analytics projects using Python or SQL.
• Manage the Customer NPS programme end-to-end, including surveys and analysis.
• Create and distribute customer-focused digital content across channels.
• Collaborate with external agencies to support campaigns and activities.
• Provide marketing operations and admin support for campaigns.

Skills

Digital marketing

Analytical mindset

Strong written and verbal comms

Team collaboration

Education

Marketing degree or equivalent

Tools

Salesforce CRM

Marketing Cloud

Google Suite

Python

SQL

Job description

At Fletcher Living, we don’t just build houses. We do living. Creating spaces where people can live the life they want. We know diversity doesn’t just make great neighbourhoods; it builds great companies. A place where you can be you, where you can live your best.

Why Join Us

We’re a high performing business and are proud to say that we have a highly engaged and successful team. We have a fantastic people culture and encourage everyone to bring their full and genuine selves to work. Our workplaces are enriched by many different nationalities, languages, religions, and customs. We’re proud of this diversity and understand that it brings a richer and broader perspective to how we operate by helping us connect better with our people and with our customer base.

The Role

This is a Fixed Term role until end of June 2027. As our Digital Marketing Specialist, you’ll play a key role in driving our digital presence and delivering meaningful customer experiences across multiple channels. Working closely with our Marketing and Digital teams, you’ll help shape how we engage with customers, optimise our digital performance, and support ongoing improvements across our platforms and programmes.

In this role, you will:

• Develop, manage, and optimise customer nurture journeys across Salesforce CRM and Marketing Cloud.
• Build and maintain EDM templates, and support the configuration, testing, and refinement of marketing automations.
• Support day to day digital and web operations, including updating and maintaining our company websites.
• Assist with planning and delivering digital campaigns across web, SEO/SEM, email, social, and display.
• Analyse digital performance data, uncover insights, and prepare regular reporting to inform marketing decisions.
• Contribute to data and analytics projects, using tools such as Python or SQL to support insights and business intelligence.
• Manage our Customer NPS programme end to end, including surveys, analysis, and insight generation.
• Create and distribute customer focused digital content across digital and media channels.
• Collaborate with and brief external media, SEO/SEM, and website agencies to support campaign and digital activity.
• Provide general marketing operations and administrative support to ensure seamless delivery of marketing initiatives.

About You

To be considered for the role you must have a relevant qualification in Marketing as well as 2-3 years’ experience working in industry. You will bring both technical capability and creative problem-solving skills to a fast-paced environment. You are confident working across Salesforce CRM, Marketing Cloud, the Google Suite, and other digital platforms, and you’re comfortable building and optimising customer nurture journeys, and automated workflows.

You have strong written and verbal communication skills and can craft clear, customer focused digital content. You’re equally confident supporting digital campaigns across web, SEO/SEM, email, social, and display channels, while also maintaining and updating websites as part of day-to-day digital operations. Your analytical mindset allows you to interpret digital performance data, surface insights, and contribute to reporting and business intelligence projects, with experience in Python or SQL seen as an advantage.

You will be a confident self-starter, be comfortable communicating at all levels, and a good problem-solver. It goes without saying that you must be team-player who enjoys building valuable relationships, as that really is at the heart of everything, we do here at Fletcher Living!

We welcome your individuality. We are enriched by so many nationalities, languages, religions, customs, and lifestyles. We are proud of our diversity and see it as one of the things that make us stronger.