Digital Specialist Content

Auckland Council; Auckland; Hybrid; NZD 75,000 - 95,000; Full time

Benefits offered by this job

Flexible working arrangements

Benefits program

Staff events

Job summary

Auckland Art Gallery Toi o Tāmaki is seeking a Digital Content Specialist to shape how the Gallery tells its stories online and engages audiences across web and email channels.

You will work with curators, editors, and the Content & Channels team at Tātaki Auckland Unlimited to develop content briefs, optimise for accessibility and search, and analyse performance to drive improvements.

Qualifications

• 4–5 years’ experience in digital content or digital marketing.
• Proven CMS management experience and editorial planning.
• Experience delivering content strategies and editorial calendars.
• Excellent written communication, adaptable to audiences.
• Strong organisation and ability to juggle priorities.
• Experience using SEO and AI to improve digital content performance.

Responsibilities

• Deliver the Gallery content strategy and coordinate editorial content pipelines.
• Collaborate with curators, subject matter experts and teams to shape content briefs.
• Manage website content, exhibition/event listings, and priority pages.
• Identify, plan and commission digital content including articles and videos.
• Optimise content for accessibility, search and AI visibility.
• Lead analytics and reporting to translate data into actions.

Skills

Editorial strategy

CMS management

SEO & AI content

GA4 reporting

Tools

Salesforce Marketing Cloud

GA4

Google Tag Manager

SEMrush

Job description

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Auckland Art Gallery Toi o Tāmaki is a cultural leader in Aotearoa New Zealand. The Gallery is a cornerstone of Tāmaki Makaurau Auckland’s artistic life and offers transformative experiences that strengthen and enrich our communities.

We have an exciting opportunity for a Digital Content Specialist to help shape how the Gallery tells its stories and connects with audiences online.

You’ll have a strong editorial instinct: able to find the audience hook in a complex subject, shape a clear narrative, and work with copywriters, curators, and other specialists to translate their knowledge into engaging content.

You’ll also be confident using audience and performance data to understand what is working, identify opportunities and continually improve our content across the website and email channels.

You’ll be embedded in the Gallery while also being part of the Content & Channels team at Tātaki Auckland Unlimited - the region’s cultural, events, and destination agency.

In a typical day, you will:

• Deliver the Auckland Art Gallery content strategy, developing and coordinating an ongoing pipeline of editorial content across the Gallery’s content pillars and audience needs (in collaboration with the Gallery’s Managing Editor – Publications).
• Work alongside Gallery’s Managing Editor with subject matter experts including curators, the Kaupapa Māori team, Brand Studio and event leads to shape content briefs, narrative angles and deliverables, while coordinating accurate and engaging event and exhibition listings across the website.
• Manage the Gallery website, including exhibition and event listings, editorial content, plus working with stakeholders to enhance other priority pages.
• Identify, plan and commission digital content, including articles, videos, supporting exhibition campaign content and other storytelling formats, including managing the development of content briefs.
• Optimise website content for accessibility, search, AI and audience needs.
• Work with Digital Services and other specialists on website functionality, technical developments, bug resolution and optimisation where required.
• Manage, build, and report on eDMs, including delivering the Gallery’s new eDM strategy.
• Develop an editorial approach to planning and curating email content alongside refining Salesforce Marketing Cloud use, supporting personalisation and automated customer journeys.
• Use analytics, search behaviour, AI reporting and audience insights to understand content performance. Plus oversee and work with our data partner to optimise GA4, Google Console, and GTM for the Gallery.
• Lead regular digital content reporting, translating data into clear recommendations and actions.
• Ensure digital content is optimised for audience needs, search engine optimisation and AI visibility and emerging digital discovery behaviours, while meeting the Gallery’s brand and digital guidelines.

We’re looking for a Digital Content Specialist who combines creative flair with technical capability, and who’s motivated by the chance to connect people with art in meaningful ways. When it comes to collaboration, you’ll be a natural, working proactively and confidently with multiple stakeholders and across teams.

You’ll bring:

• At least 4-5 years’ experience in digital content or digital marketing role.
• Proven experience managing websites (CMS) and supporting product-style approaches to digital platforms.
• Experience delivering content strategies and managing editorial calendars and workflows.
• Excellent written communication skills, with the ability to adapt tone for different audiences.
• Strong organisational skills and the ability to manage competing priorities across projects.
• Experience using SEO, search behaviour, optimising for AI Visibility and digital performance tools and insights to shape content.
• Proven experience in eDM management, Salesforce Marketing Cloud would be helpful.
• Strong skills in GA4 and digital reporting, with the ability to translate insights into actionable recommendations. Understanding Google Console, GTM and SEMRush would be a bonus.

You’ll be focused on supporting one of the country’s most significant cultural institutions – Auckland Art Gallery Toi o Tāmaki. Working here means being part of a vibrant, passionate community of curators, artists, writers and art lovers, and gaining unique behind-the-scenes insights into exhibitions, collections, and the art world.

As a Digital Content Specialist, you’ll have the opportunity to grow your skills in digital platforms, content strategy, and analytics while helping shape nationally significant cultural experiences. You’ll be encouraged to bring fresh ideas, experiment with new tools, and develop your expertise through mentoring and collaboration.

The role sits within the Content & Channels team at Tātaki Auckland Unlimited - giving you access to a supportive group of creative colleagues and the scale of a wider organisation that delivers diverse cultural, sporting, and business events across Tāmaki Makaurau.

Working with us also means:

• Flexible working arrangements to support work-life balance
• Access to Auckland Council employee benefits and wellbeing initiatives
• Staff offers for selected shows and events
• Opportunities for mentoring and career development

Tātaki Auckland Unlimited (TAU) is Auckland’s cultural, events and destination agency. It enriches the cultural life and vibrancy of Auckland through events, experiences and taonga (treasures). Its work connects communities, celebrates identity and grows Auckland’s reputation as a world-class place to live, visit and belong. TAU is a proud Auckland Council-controlled organisation

Tātaki Auckland Unlimited is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

Tātaki Auckland Unlimited is part of the Auckland Council whānau, responsible for Auckland Live, Auckland Zoo, Auckland Conventions, Auckland Art Gallery Toi o Tāmaki, New Zealand Maritime Museum, Auckland Stadiums, and many of the festivals and events that make Auckland a great place to live and visit.

Our people are driven by passion and a sense of service to Aucklanders. What we share is our love of Tāmaki Makaurau Auckland and our passion about the work we each do to make it a dynamic and exciting place.

Each part of Tātaki is important, but when we come together, we bind into something more powerful than the sum of our parts. We all work in partnership with each other and our delivery partners, to make Tāmaki Makaurau a vibrant place where everyone can thrive.