Digital Content Strategist for Art & Audiences

Auckland Council; Auckland; Hybrid; NZD 75,000 - 95,000; Full time

Benefits offered by this job

Flexible working arrangements

Benefits program

Staff events

Job summary

Auckland Art Gallery Toi o Tāmaki is seeking a Digital Content Specialist to shape how the Gallery tells its stories online and engages audiences across web and email channels.

You will work with curators, editors, and the Content & Channels team at Tātaki Auckland Unlimited to develop content briefs, optimise for accessibility and search, and analyse performance to drive improvements.

Qualifications

• 4–5 years’ experience in digital content or digital marketing.
• Proven CMS management experience and editorial planning.
• Experience delivering content strategies and editorial calendars.
• Excellent written communication, adaptable to audiences.
• Strong organisation and ability to juggle priorities.
• Experience using SEO and AI to improve digital content performance.

Responsibilities

• Deliver the Gallery content strategy and coordinate editorial content pipelines.
• Collaborate with curators, subject matter experts and teams to shape content briefs.
• Manage website content, exhibition/event listings, and priority pages.
• Identify, plan and commission digital content including articles and videos.
• Optimise content for accessibility, search and AI visibility.
• Lead analytics and reporting to translate data into actions.

Skills

Editorial strategy

CMS management

SEO & AI content

GA4 reporting

Tools

Salesforce Marketing Cloud

GA4

Google Tag Manager

SEMrush

Job description

Auckland Art Gallery Toi o Tāmaki is seeking a Digital Content Specialist to shape how the Gallery tells its stories online and engages audiences across web and email channels.

You will work with curators, editors, and the Content & Channels team at Tātaki Auckland Unlimited to develop content briefs, optimise for accessibility and search, and analyse performance to drive improvements.