Digital Performance Analyst

AA Insurance; Auckland; Hybrid; NZD 65,000 - 90,000; Full time

Benefits offered by this job

5 additional days of domestic leave

Free life insurance

Volunteer day

Parental leave benefit

Salary review

Wellbeing allowance

Job summary

AA Insurance in Auckland is seeking a Digital Performance Analyst to monitor digital platforms and customer journeys, turning data into practical insights. You’ll develop performance reporting, identify friction points, and support optimisation through A/B testing in collaboration with Product, Design and Tech teams.

The role focuses on leveraging analytics to drive improvements in digital experiences for New Zealand customers and requires strong communication to share findings with stakeholders.

Qualifications

• Proven experience with digital analysis or relevant analytics experience.
• Experience using Adobe Analytics and/or Google Analytics for digital performance reporting and analysis.
• Understanding of digital platforms and customer journeys, and how insights support business outcomes.
• Strong analytical and problem-solving skills with data-driven improvement focus.
• Good communication and relationship-building skills to share insights with stakeholders.

Responsibilities

• Monitor the health and performance of digital platforms, self-service channels and end-to-end customer journeys.
• Identify drop-offs, friction points and opportunities for improvement using data.
• Turn performance trends into clear insights and actionable recommendations for decision-making.
• Develop and maintain digital performance reporting with visibility of performance, risks and outcomes.
• Support analysis of digital sales, servicing and journeys, including A/B and multivariate testing.

Skills

Adobe Analytics

Google Analytics

Data analysis

A/B testing

Stakeholder communication

Job description

We’re not just another workplace we’re a team of like-minded people striving to make a realdifference to the lives of as many Kiwis as we can.

Trust is what makes us who we are. We’re passionate and committed to doing the right thing by caringfor each other, our customers and our communities. We know you’re brimming with potential and so arewe. Let’s continue our journey together.

About the role

Reporting to the Digital Delivery Lead, the Digital Performance Analyst will:

• Monitor the health and performance of our digital platforms, self-service channels and end-to-end customer journeys.
• Use digital, customer and operational data to identify customer drop-off, friction points and opportunities for improvement.
• Turn data and performance trends into clear, practical insights and recommendations that support decision-making and prioritisation.
• Develop and maintain digital performance reporting and metrics, providing stakeholders with visibility of performance, risks and outcomes.
• Support analysis of digital sales, servicing and customer journeys, including A/B and multivariate testing, to identify opportunities for optimisation.
• Work collaboratively with Product, Design, Content, Technology and operational teams to support continuous improvement of our digital experiences.

What we are looking for

• Proven experience with digital analysis or relevant analytics experience.
• Experience using Adobe Analytics and/or Google Analytics for digital performance reporting and analysis.
• An understanding of digital platforms and customer journeys, and how digital performance insights can support broader business and marketing outcomes.
• Strong analytical and problem-solving skills, with the ability to use data to identify trends, opportunities and areas for improvement.
• Good communication and relationship-building skills, with the ability to clearly share insights and recommendations with stakeholders.

The following experience will be beneficial:

• Digital channel monitoring, reporting and forecasting.
• Web, mobile, app or media tagging and analytics implementation.

Why You'll Love Working With Us

You’ll join a collaborative and inclusive workplace where people are encouraged to share ideas, build capability, and make a meaningful impact. We offer flexible working, ongoing development opportunities, a $250 wellbeing allowance, insurance discounts, and access to Auckland Transport’s Fareshare programme.

Reference # 41521

Posted on 20 Oct 2026

Closes on 04 Nov 2026 22:00

Location(s) Auckland hybrid

Expertise Information Technology

Job level(s) Entry Level (1-3 years), Intermediate (3-5 years)

Being part of our team comes with good perks. We offer a range ofbenefits with something for everyone:

• 5 additional days of domestic leave
• Free life insurance
• An annual paid volunteer day of your choice
• Four weeks of paid parental partner leave
• Parental leave bonus, that tops up the Government contribution to100% of your salary for 20 weeks
• Access to our confidential employee support network
• $250 annual wellbeing allowance
• Three free confidential counselling sessions each year via Raise

We help your money go further:

• Discounts on NZAA products including AA Home Response, AA Health,AA Life and AA Pet Insurance.
• Free NZAA Membership
• $1,500 bonus for successfully referring friends and family to workat AA Insurance
• Up to 50% off AA Insurance products
• Supplier and retail discounts at JB Hi-Fi, Noel Leeming, Bunnings,PB Tech and more

We value you:

• Additional leave for long service
• Milestone anniversary gift vouchers
• Study leave and support options
• Access to LinkedIn Learning; our online learning portal
• Annual share in success bonus and salary review

You are you:

• Eligible employees can take a career break
• Ability to purchase additional lifestyle leave
• Hybrid working options to suit your needs

Diversity, Equity, Inclusion & Belonging

Looking after, supporting and protecting people is in our DNA, and thisstarts with our people. We have an inclusive and supportive culture,full of people who are encouraged to bring their true self to work. AAInsurance strives to create an internal community that is driven byacceptance, education, and celebration of the uniqueness of every personwho works here. This includes providing the right support for all ouremployees, through initiatives such as our Gender Aff

Our Employee Action Groups are responsible for identifying initiativesto meet the needs of members of their groups. Driving initiatives andchange, our variety of Employee Action Groups are welcome to allemployees and allies who support and advocate for initiatives from alldifferent roles, backgrounds and parts of Aotearoa.

The rAAInbow EAG is a passionate group of individuals and allies lookingto create a leading LGBTTQIAP+ workplace and championing the community.

The Wāhine EAG’s purpose is to ensure women feel represented, heard andconfident to advocate for themselves and for change that positivelyinfluences their lives.

The Arawa Hōkūle’a EAG is driven by our passionate EAG members andallies at AA Insurance to help connect, educate and celebrate all thingsMāori and Pasifika, while ensuring our traditions and cultures aretreated respectfully and fairly.

The Neurodiversity EAG's purpose is to promote awareness andunderstanding, work towards equity and help our people to understand andnormalise differences in brain types and different ways of being.

Culture

We provide our people with a safe and supportive environment where everyone’s voice matters. We grow,nurture and promote a diverse and inclusive workforce to bring the best out of our people. Our teamsare passionate and driven by the difference they can make to the lives of New Zealanders.

Our values

It’s our vision to earn the trust of every New Zealander by protecting what matters most. Our genuine values guide the way we act and go about doing things. Every member of our team plays an important role to bring our purpose of caring, helping and getting things sorted for our customers.