Digital Marketing Specialist

Tribe Group; Auckland; On-site; NZD 70,000 - 110,000; Full time

Benefits offered by this job

Learning and development support

Modern tools and technology

Strong team culture

Job summary

Pie Funds, a New Zealand–owned fund manager, is seeking a digital marketing leader to own paid advertising and SEO initiatives. You will manage campaigns across Google Ads, Meta and LinkedIn, driving measurable growth and ROI while shaping an in-house performance engine.

You’ll develop modern SEO and GEO strategies, uses analytics to translate data into action, and collaborate with a marketing team to optimise creative inputs, landing pages, and budgets for sustained online visibility.

Qualifications

• Experience leading digital marketing campaigns across multiple channels (Google, Meta, LinkedIn).
• Ability to develop and implement SEO/GEO strategies and AI-driven search trends.
• Proven track record turning data into actionable optimisations and ROI improvements.
• Comfortable working in a fast-paced, collaborative marketing team.

Responsibilities

• Own paid campaigns across Google Ads, Meta, LinkedIn and other channels.
• Develop and execute SEA/SEO strategies to improve discoverability and ROI.
• Lead measurement and reporting; translate data into prioritised recommendations.
• Collaborate with creative/content support to optimise campaigns and landing pages.

Skills

Digital marketing

Paid ads management

SEO expertise

Strategic thinking

Data analytics

Tools proficiency

Tools

SEMrush

Hotjar

Google Analytics

Otterly

Zapier

Job description

• Pie Funds is a New Zealand–owned fund manager with a growing brand presence in market. They have a strong focus on helping everyday investors make confident, long-term financial decisions.
• Join at an exciting point of growth, where digital is a key lever for momentum, and this newly created role offers the chance to build an in-house performance engine from the ground up.
• Reporting to the Chief Marketing Officer, you’ll take ownership of Pie Funds’ paid advertising and search presence, driving measurable growth through best-practice execution and continuous optimisation.
• Lead and optimise paid campaigns across Google Ads, Meta, LinkedIn (and other relevant channels), ensuring targeting, creative inputs, landing page alignment and budget allocation are set up for strong ROI.
• Develop and execute a modern SEO and Generative-Engine Optimisation (GEO) strategy ensuring Pie Funds is highly discoverable across traditional search and emerging AI-driven search behaviours.
• Use a disciplined test-and-learn approach: build hypotheses, run A/B tests, interpret results, and scale what works.
• Own performance measurement end-to-end, using tools such as Google Analytics, Google Search Console (and other tracking tools as required) to translate data into action.
• Produce clear weekly and monthly performance reporting, turning insights into prioritised recommendations that lift results across channels.
• Partner closely with a collaborative marketing team (creative/content support sits around the role) - you’ll bring the performance lens, optimisation cadence, and channel expertise.

About The Opportunity

• Pie Funds is a New Zealand–owned fund manager with a growing brand presence in market. They have a strong focus on helping everyday investors make confident, long-term financial decisions.
• Join at an exciting point of growth, where digital is a key lever for momentum, and this newly created role offers the chance to build an in-house performance engine from the ground up.
• Reporting to the Chief Marketing Officer, you’ll take ownership of Pie Funds’ paid advertising and search presence, driving measurable growth through best-practice execution and continuous optimisation.
• Lead and optimise paid campaigns across Google Ads, Meta, LinkedIn (and other relevant channels), ensuring targeting, creative inputs, landing page alignment and budget allocation are set up for strong ROI.
• Develop and execute a modern SEO and Generative-Engine Optimisation (GEO) strategy ensuring Pie Funds is highly discoverable across traditional search and emerging AI-driven search behaviours.
• Use a disciplined test-and-learn approach: build hypotheses, run A/B tests, interpret results, and scale what works.
• Own performance measurement end-to-end, using tools such as Google Analytics, Google Search Console (and other tracking tools as required) to translate data into action.
• Produce clear weekly and monthly performance reporting, turning insights into prioritised recommendations that lift results across channels.
• Partner closely with a collaborative marketing team (creative/content support sits around the role) - you’ll bring the performance lens, optimisation cadence, and channel expertise.

What You’ll Bring

• Several years’ experience in digital marketing, with hands-on capability setting up and managing targeted campaigns across Google, Meta and LinkedIn (and ideally YouTube/TikTok).
• Strong command of paid optimisation: confident managing multiple campaigns across platforms, tweaking, testing and improving performance to deliver the best results within budget.
• Proven expertise in SEO, alongside a genuine curiosity and up-to-date knowledge of AI search/GEO trends and algorithm changes.
• A strategic mindset, able to set the direction for online growth paired with the ability to execute with pace and precision.
• Strong analytical skills and commercial judgement: you can translate results into clear insights and practical recommendations for stakeholders.
• Comfort working in a fast-moving environment: you’re adaptable, decisive, and happy to iterate quickly as priorities shift.
• Familiarity with tools such as SEMrush, Hotjar, Google Analytics, Otterly, Zapier (Salesforce experience is beneficial, not essential).

What’s On Offer

• A rare opportunity to shape and lead how Pie Funds runs performance marketing in-house with real ownership, influence and visibility.
• Work for a company that is recognised for investing in its people and creating a workplace that supports both performance and wellbeing.
• Learning and development support, modern tools and technology, and a strong team culture that values connection, curiosity, and continuous improvement.