Digital Integration Specialist

Tribe Group; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Ford NZ, based in Auckland, seeks a Digital Integration Lead to manage website content for Ford NZ and dealer networks, driving on-brand accuracy and timely updates.

You will lead retail marketing programs, coordinate timelines and budgets, and work with global teams to tailor digital solutions for the New Zealand market. Strong analytics and cross-functional collaboration are essential.

Qualifications

• 3–5 years’ experience in digital marketing and delivering programs across channels.
• Strong analytical capability with data-driven decision making.
• Proven ability to collaborate with marketing managers, sales, product, and partners.

Responsibilities

• Own hands-on website management for Ford NZ and dealer network content.
• Execute SEO and SEM to improve visibility and ensure brand standards.
• Lead end-to-end delivery of retail marketing programs with budgets and agencies.
• Track website KPIs and use insights to improve user experience and outcomes.
• Coordinate with global teams to support local NZ requirements.

Skills

Digital marketing

Analytics

Cross-functional collaboration

Delivery & execution

Communication

Tools

Marketing analytics tools

Microsoft Office

Job description

About The Opportunity

Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales).

About The Opportunity

Ford is an iconic global brand with a proud local legacy, and a culture built on respect, service, and delivering a great customer experience across the full lifecycle (pre-sales, service and after sales). Based in Ellerslie, Ford NZ is on a transformation journey to remain an innovative market leader. With deep heritage (120 years in NZ) and the scale of a global organisation, it’s a fast-moving environment where pace, process, governance and stakeholder management matter - you’ll be comfortable navigating structure and ambiguity while keeping delivery tight and outcomes clear. The marketing team is a highly collaborative, delivery-led environment with strong cross-functional involvement. Marketing works closely with Product, Sales and the wider business, and success comes from people who can work through complexity, influence stakeholders, and maintain momentum while operating within a global brand and governance framework. Tribe are proud to be partnering with Ford on a number of new roles to support their mission to grow market share.

In This Role You Will

• Own hands-on website management for Ford NZ and the dealer network, keeping content accurate, current and on-brand across nameplates, retail, ownership/service and more.
• Execute SEO and SEM activity to support visibility and performance, and ensure national campaigns/brand standards are deployed consistently across dealer websites.
• Lead end-to-end delivery of retail marketing programs with a strong execution focus - coordinating timelines, budgets, resources and agencies to get work delivered.
• Track and report on website KPIs and performance using insights to improve customer experience, content effectiveness and campaign outcomes.
• Own relationships with global/central support teams on current and future website technologies, advocating for New Zealand requirements and ensuring central teams are resourced to support local delivery.

What You’ll Bring

• 3–5 years’ experience in digital marketing, with a proven track record delivering programs across multiple channels.
• Solid analytical capability - comfortable using data to identify issues, recommend improvements, and measure outcomes.
• Confidence collaborating cross-functionally (marketing managers, sales, product, customer service, dealer network, external partners).
• You genuinely enjoy implementation and delivery - you like being the person who turns plans into live, accurate, customer-facing execution (getting content, campaigns and updates delivered cleanly and on time).
• Strong communication skills (written, verbal, presentation) plus proficiency in Microsoft Office and marketing analytics tools.

What’s On Offer

• Join an iconic, household-name brand with ~120 years in New Zealand, strong local heritage, and deep community presence.
• A role with meaningful scope, visibility, and genuine internal career pathways.
• Exposure to complex stakeholder environments (marketing, sales, product, customer service, dealer network, agencies and tech partners).
• The opportunity to work with global/central technology teams to shape what’s deployed locally and how NZ is supported.
• Be part of a collaborative, high-performing marketing team, office based in Penrose.

Please note internal title is Digital Integration Lead.