Digital Marketing Lead: Growth & Web Optimization

Tribe Group; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Ford NZ, based in Auckland, seeks a Digital Integration Lead to manage website content for Ford NZ and dealer networks, driving on-brand accuracy and timely updates.

You will lead retail marketing programs, coordinate timelines and budgets, and work with global teams to tailor digital solutions for the New Zealand market. Strong analytics and cross-functional collaboration are essential.

Qualifications

• 3–5 years’ experience in digital marketing and delivering programs across channels.
• Strong analytical capability with data-driven decision making.
• Proven ability to collaborate with marketing managers, sales, product, and partners.

Responsibilities

• Own hands-on website management for Ford NZ and dealer network content.
• Execute SEO and SEM to improve visibility and ensure brand standards.
• Lead end-to-end delivery of retail marketing programs with budgets and agencies.
• Track website KPIs and use insights to improve user experience and outcomes.
• Coordinate with global teams to support local NZ requirements.

Skills

Digital marketing

Analytics

Cross-functional collaboration

Delivery & execution

Communication

Tools

Marketing analytics tools

Microsoft Office

Job description

Ford NZ, based in Auckland, seeks a Digital Integration Lead to manage website content for Ford NZ and dealer networks, driving on-brand accuracy and timely updates.

You will lead retail marketing programs, coordinate timelines and budgets, and work with global teams to tailor digital solutions for the New Zealand market. Strong analytics and cross-functional collaboration are essential.