Creative Content Strategist & Writer

Superbold: Growth Marketing Agency; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Superbold: Growth Marketing Agency in Auckland is seeking a Senior Content Strategist & Copywriter to join our studio. This full-time, onsite role at our Britomart location requires collaboration with clients and the creative team to shape brand voice, content strategy and campaigns.

You’ll craft website copy, articles, social content and marketing communications, develop content strategies, and partner with designers and digital specialists to deliver standout work.

Qualifications

• Ideally 5+ years of experience in a creative, advertising, digital or marketing agency.
• Exceptional copywriting skills with a strong portfolio.
• Proven experience developing content strategies and brand communications.
• Strong creative and advertising copywriting experience.
• Experience writing websites, articles, social media and digital campaigns.
• Confidence interviewing clients and gathering information.
• Understanding of brand strategy, positioning and tone of voice.
• Strong understanding of design and how copy supports visuals.
• Experience planning, adapting and publishing content across platforms.
• Familiar with AI tools to assist workflow.

Responsibilities

• Understand client businesses, brands, audiences and marketing objectives.
• Develop content strategies that support wider brand and marketing plans.
• Turn business objectives into clear messaging, content ideas and communications.
• Plan content across websites, advertising, social media, email and other channels.
• Develop content themes, messaging frameworks and campaign concepts.
• Use audience insights, marketing data and performance results to inform content decisions.
• Review what’s working and recommend improvements.
• Develop creative advertising concepts, headlines and campaign messaging.
• Write website copy, landing pages and digital content.
• Create articles, thought leadership, editorial content and brand stories.
• Write social media content, email campaigns and marketing communications.
• Develop brand messaging, positioning and tone of voice.
• Turn complex information into simple, engaging communications.
• Adapt writing style for different brands and channels.
• Edit and refine content for accuracy and consistency.

Skills

Copywriting

Content strategy

Brand communications

Interview clients

Time management

Tools

Content management systems

Email marketing platforms

Social publishing tools

Job description

PLEASE READ: This is a full-time, onsite role based at our studio in Britomart, Auckland. We’re looking for someone who can work alongside our team in person. This is not a remote or international position.

We’re looking for a talented Senior Content Strategist & Copywriter to join our team.

About Superbold

Superbold is an independent creative and marketing agency. We help businesses create, grow and keep customers. We bring strategy, creative, digital and content together to turn marketing into business growth. We work with a diverse range of brands and businesses, helping them communicate better, connect with their audiences and achieve real results.

The Role

We’re looking for an exceptional writer who understands brands, marketing and how to turn ideas into great content. Copywriting is your core skill. You’re confident writing everything from advertising campaigns and websites to articles, social media and brand communications.

But you’re more than a writer.

You understand marketing strategy, how brands communicate and how different channels work together. You can take a business objective, develop a content strategy and turn it into creative work that delivers results.

You’re comfortable starting with a conversation rather than a finished brief. You know how to interview clients, ask the right questions, gather information and turn it into clear briefs, creative ideas and compelling content.

You understand how to adapt content for different audiences and channels, and you’re confident taking ownership of the process from initial brief through to publishing and delivery.

You have a strong understanding of design and creative communication, and enjoy working with designers, developers and digital specialists to bring ideas to life.

You’re organised, independent and comfortable working directly with clients.

This is a hands‑on role for someone who enjoys both the thinking and the doing.

What You’ll Be Doing

Content Strategy & Brand Communications

• Understand our clients’ businesses, brands, audiences and marketing objectives.
• Develop content strategies that support their wider brand and marketing plans.
• Turn business objectives into clear messaging, content ideas and communications.
• Plan content across websites, advertising, social media, email and other channels.
• Develop content themes, messaging frameworks and campaign concepts.
• Use audience insights, marketing data and performance results to inform content decisions.
• Review what’s working and recommend ways to improve.

Creative Copywriting

This is a core part of the role, and something you’ll need to be exceptional at.

• Develop creative advertising concepts, headlines and campaign messaging.
• Write website copy, landing pages and digital content.
• Create articles, thought leadership, editorial content and brand stories.
• Write social media content, email campaigns and marketing communications.
• Develop brand messaging, positioning and tone of voice.
• Turn complex information into simple, engaging and effective communications.
• Adapt your writing style for different brands, audiences and channels.
• Edit and refine content to ensure it’s accurate, consistent and ready to publish.

Content Development & Delivery

We want someone who can take ownership of the content process, not just write from a brief.

• Work directly with clients to gather information, understand their businesses and identify content opportunities.
• Interview clients, subject matter experts and stakeholders to uncover insights and stories.
• Ask the right questions and turn information into clear creative briefs.
• Develop content ideas, messaging and creative concepts from those briefs.
• Turn ideas into engaging content across websites, advertising, articles, social media and email.
• Understand the purpose of each channel and adapt content to suit its audience and format.
• Plan, coordinate and publish content across relevant channels.
• Work with designers and digital specialists to bring content to life.
• Take ownership from initial conversation through to final delivery.
• Review performance and use insights to improve future content.

Creative & Design Collaboration

• Work closely with our designers, developers and digital marketing team.
• Contribute creative ideas and concepts to campaigns and projects.
• Understand how copy, design and visual storytelling work together.
• Create clear briefs for design and content production.
• Review creative work to ensure the messaging and execution are right.
• Help maintain consistency across brands and channels.

You don’t need to be a designer by trade, but you do need a strong creative eye and an understanding of what makes good design and communication.

Client Communication & Project Ownership

• Work directly with clients to understand their needs and objectives.
• Confidently lead interviews, content discussions and creative briefings.
• Present ideas, strategies and recommendations clearly.
• Manage your own workload, priorities and deadlines.
• Take responsibility for the quality and delivery of your work.
• Work within agreed scopes, timelines and budgets.
• Communicate progress, challenges and opportunities proactively.
• Collaborate with the wider team to keep projects moving.

What We’re Looking Four

Experience & Skills

• Ideally 5+ years of experience in a creative, advertising, digital or marketing agency.
• Exceptional copywriting skills with a strong portfolio of real work.
• Proven experience developing content strategies and brand communications.
• Strong creative and advertising copywriting experience.
• Experience writing websites, articles, social media, email and digital campaigns.
• Confidence interviewing clients, gathering information and developing briefs.
• Understanding of brand strategy, positioning and tone of voice.
• Strong creative judgement and an understanding of design.
• Good knowledge of digital marketing, social media and content channels.
• Experience planning, adapting and publishing content across different platforms.
• Understanding of marketing performance and how to use data to improve content.
• Confidence using AI tools as part of your everyday workflow.
• Strong communication and client relationship skills.
• Excellent organisation, time management and attention to detail.
• Ability to work independently while being part of a wider team.

Experience with content management systems, social publishing tools and email marketing platforms would be valuable.

Does this sound like yoou?

You’re a creative thinker and an exceptional writer.

You understand the difference between producing content and creating communications that actually achieve something.

You know how to take an idea, ask the right questions, develop the thinking and turn it into something worth reading, watching or engaging with.

You’re just as comfortable writing a creative advertising headline as you are developing a website, interviewing someone for an article or planning a brand’s content strategy.

You understand the bigger marketing picture and how your work contributes to it.

You’re organised, proactive and take ownership of what you do. You can manage your own time, communicate clearly and deliver without needing constant direction.

You enjoy working with other creative people, value feedback and care about producing great work.

You have high standards, strong attention to detail and take pride in your craft.

And you’re comfortable using AI and modern tools to work smarter, without losing the human creativity that makes the work good.

Why Superbold?

You’ll work across a wide range of brands, industries and creative challenges.

You’ll have the opportunity to develop strategies, create ideas, write great content and see your work come to life across different channels.

We’re a small, collaborative team of strategists, creatives, designers and digital specialists who work together to help businesses grow.

You’ll have real ownership of your work, direct relationships with clients and the freedom to contribute ideas and help shape how we do things.

We’re growing, and there’s an opportunity for the right person to make a real impact on the quality of our creative work and how we approach content across the agency.

We value people who are good at what they do, care about their work and enjoy being part of a team.

Oh, one Last Thing…

We’ve deliberately included three spelling mistakes in this job ad.

If you’ve spotted them, tell us what they are in your application.

And if you’re wondering why a creative agency has spelling mistakes in its own job ad, well, that’s partly why we’re hiring you!

We’re looking for someone with a great eye for detail, a good sense of humour, who can laugh at themselves (and us), and the confidence to call out the little things.