Data-Driven Campaign Analyst — CRM & Analytics

JobSpace; Auckland; On-site; NZD 80,000 - 110,000; Full time

Job summary

Visa in Auckland, New Zealand is seeking a Campaign Analyst to design and optimise data-driven customer communications across card portfolios. You will build insights and triggers, translate requirements into technical campaign builds, and work within an agile squad to improve campaign performance and portfolio outcomes.

The role requires strong SQL/SAS skills, data manipulation, and experience in data-driven marketing or CRM.

Qualifications

• Strong experience in SQL/SAS for data analysis, campaign development and data manipulation.
• Proven ability to analyse large data sets, develop insights and build analytical models.
• Strong attention to detail, with a structured problem-solving approach and commitment to high quality outputs.
• Experience in data-driven marketing, CRM, or customer analytics, ideally within banking or financial services.
• Strong stakeholder management and communication skills, with ability to influence across teams.
• Ability to prioritise, manage multiple tasks, and deliver to deadlines in a fast-paced environment.
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate insights clearly and effectively.

Responsibilities

• Design, build and execute data-driven customer communications using SQL/SAS and similar tools.
• Translate marketing and product requirements into technical campaign builds, segmentation logic and data structures.
• Apply quality assurance checks to ensure data integrity and high accuracy of outputs.
• Conduct pre and post campaign analysis, identifying performance drivers and optimization opportunities.
• Develop and maintain dashboards, reporting frameworks and models to enhance campaign effectiveness.
• Identify drivers of performance, engagement and conversion, and surface optimization opportunities for messaging and sequencing.
• Support team capability uplift through knowledge sharing and contribute to a positive team culture.

Skills

SQL/SAS analytics

Data manipulation

Analytical modelling

Stakeholder management

Communication skills

Excel

PowerPoint

Tools

SQL

SAS

Excel

PowerPoint

Job description

Visa in Auckland, New Zealand is seeking a Campaign Analyst to design and optimise data-driven customer communications across card portfolios. You will build insights and triggers, translate requirements into technical campaign builds, and work within an agile squad to improve campaign performance and portfolio outcomes.

The role requires strong SQL/SAS skills, data manipulation, and experience in data-driven marketing or CRM.