SQL-Driven Campaign Data Analyst (Hybrid)

Randstad Digital New Zealand; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

Randstad Digital New Zealand seeks a Data Insights Analyst to design and optimise data-driven customer communications across major portfolios. You will build campaigns using SQL/SAS, translate requirements into data structures, and analyze performance to drive optimization.

You’ll develop dashboards and reporting frameworks, collaborate in agile squads, and deliver scalable, compliant multi-channel communications with a strong emphasis on data quality and stakeholder engagement.

Qualifications

• Experience with SQL/SAS for data analysis and campaign development.
• Ability to analyse large datasets, surface insights and build analytical assets.
• Experience in data-driven marketing, CRM, or customer analytics (banking/financial services is a plus).
• Strong stakeholder management and communication skills; advanced Excel and PowerPoint.
• Structured problem-solving approach with high attention to detail and quality outputs.

Responsibilities

• Design and build data-driven customer communications using SQL/SAS and similar tools.
• Translate marketing and product requirements into technical campaign builds, segmentation logic, and data structures.
• Analyze pre- and post-campaign performance to identify drivers and optimisations.
• Develop analytical assets, reporting frameworks, and dashboards to track campaign effectiveness.
• Collaborate within agile squads to deliver compliant, scalable, and personalised multi-channel communications.

Skills

SQL/SAS

Data analysis

Data manipulation

Stakeholder management

Excel

PowerPoint

Marketing analytics

Education

Bachelor Degree

Job description

Randstad Digital New Zealand seeks a Data Insights Analyst to design and optimise data-driven customer communications across major portfolios. You will build campaigns using SQL/SAS, translate requirements into data structures, and analyze performance to drive optimization.

You’ll develop dashboards and reporting frameworks, collaborate in agile squads, and deliver scalable, compliant multi-channel communications with a strong emphasis on data quality and stakeholder engagement.