Data-Driven Campaign Strategist

Visa; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Visa is seeking a Campaign Analyst to design and optimise data-driven customer communications across card portfolios. You will apply analytics to develop insights, triggers, and measurement frameworks that enable personalised, scalable, and compliant messaging across channels within an agile squad.

In this role you will translate business requirements into technical campaign builds, maintain dashboards, and drive campaign performance through rigorous analysis, data integrity, and

Qualifications

• Strong experience in SQL/SAS for data analysis, campaign development and data manipulation.
• Proven ability to analyse large data sets, develop insights and build analytical models.
• Strong attention to detail, with a structured problem-solving approach and commitment to high quality outputs.
• Experience in data-driven marketing, CRM, or customer analytics, ideally within banking or financial services.
• Strong stakeholder management and communication skills, with ability to influence across teams.
• Ability to prioritise, manage multiple tasks, and deliver to deadlines in a fast-paced environment.
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate insights clearly and effectively.

Responsibilities

• Design, build and execute data-driven customer communications using SQL/SAS and similar tools.
• Translate marketing and product requirements into technical campaign builds, segmentation logic and data structures.
• Consistently apply processes and quality assurance checks to ensure standardisation, data integrity and high accuracy of conversation outputs.
• Conduct pre and post campaign analysis, identifying performance drivers, troubleshooting and recommending optimisation opportunities.
• Develop and maintain analytical assets including dashboards, reporting frameworks and models to enhance campaign effectiveness.
• Identify the key drivers of campaign performance, engagement and conversion, and surface optimisation opportunities for messaging, channel mix, targeting and sequencing.
• Embed data-driven decision making.
• Support team capability uplift through knowledge sharing and contribute to a positive team culture.

Skills

Data analysis

Campaign development

Stakeholder management

Communication

Excel

PowerPoint

Marketing analytics

CRM

Agile

Tools

SQL

SAS

Job description

Visa is seeking a Campaign Analyst to design and optimise data-driven customer communications across card portfolios. You will apply analytics to develop insights, triggers, and measurement frameworks that enable personalised, scalable, and compliant messaging across channels within an agile squad.

In this role you will translate business requirements into technical campaign builds, maintain dashboards, and drive campaign performance through rigorous analysis, data integrity, and