Creator & Influencer Strategy Leader

Thompson Spencer; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Thompson Spencer in Auckland, NZ is seeking an Influencer and Content Creator Strategist to lead creator and influencer programs for a diverse client portfolio. You will set strategy, negotiate with talent, deliver campaigns, and report results, owning the client relationship from start to finish.

You will identify and vet talent, manage the People of Influence roster, oversee budgets and timelines, and ensure all content meets NZ ad standards.

Qualifications

• Minimum 3–8 years' experience in influencer marketing, creator partnerships, or social media at an agency, brand, or talent business.
• Track record of running creator programmes from strategy through to results.
• Ability to assess a creator on audience data, content quality, and brand fit.
• Confidence negotiating fees, usage rights, and exclusivity with talent managers and agencies, with good judgment to walk away.
• Knowledge of NZ and Australian advertising standards and disclosure requirements for influencer content.

Responsibilities

• Lead creator and influencer strategy across a portfolio of clients.
• Identify, vet, and negotiate creator talent; own relationships.
• Manage People of Influence roster and campaigns end-to-end.
• Manage campaign delivery, budgets, and timelines; report results.
• Pitch new ideas to clients and secure opportunities while ensuring compliance.

Skills

Influencer Marketing

Creator Partnerships

Strategy

Client Management

Job description

Thompson Spencer in Auckland, NZ is seeking an Influencer and Content Creator Strategist to lead creator and influencer programs for a diverse client portfolio. You will set strategy, negotiate with talent, deliver campaigns, and report results, owning the client relationship from start to finish.

You will identify and vet talent, manage the People of Influence roster, oversee budgets and timelines, and ensure all content meets NZ ad standards.