Creative Strategist — AI-Driven Content & Ads Leader

Aotearoa New Zealand Association of Social Workers; Auckland; Hybrid; NZD 90,000 - 110,000; Full time

Benefits offered by this job

Profit share

Relocation support

Job summary

The Flatpack Co is a growing eight-figure DTC brand based in Mount Maunganui, NZ. We create beds and mattresses sold online, with a strong emphasis on content that resonates across Kiwi audiences.

We’re hiring a creative strategist who edits, tests hooks, and shapes messaging for multiple audiences. You’ll work with founders, a small team, and UGC creators, learning fast in a fast-growth environment.

Qualifications

• Candidates have a proven portfolio of video content that performed well.
• Experience editing for a brand or agency.
• Ability to craft hooks and messaging angles.
• Familiar with CapCut or Premiere Pro (or similar).

Responsibilities

• Edit two to three days weekly, about ten videos.
• Review performance metrics and apply learnings.
• Help craft personas, angles, and offers.
• Film team and founders in natural, engaging style.
• Plan shoot days and coordinate with creators.
• Own content library and build scalable systems.
• Balance casual and produced styles for ads.

Skills

Video editing

Creative strategy

Content marketing

AI tools usage

Tools

CapCut

Premiere Pro

AI tooling

Job description

The Flatpack Co is a growing eight-figure DTC brand based in Mount Maunganui, NZ. We create beds and mattresses sold online, with a strong emphasis on content that resonates across Kiwi audiences.

We’re hiring a creative strategist who edits, tests hooks, and shapes messaging for multiple audiences. You’ll work with founders, a small team, and UGC creators, learning fast in a fast-growth environment.