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The Flatpack Co is seeking a Video Editor & Creative Producer (Social/Ads) to shape the brand story through short-form video. You’ll edit, shoot, and curate content for paid Meta ads and organic posts, with a hands-on role in shot planning and content strategy.
You’ll collaborate with a small, close-knit team in Mount Maunganui or remote Auckland, using CapCut as a primary tool; Premiere Pro skills are a bonus. Relocation support and profit-share are offered.
$90,000 – $110,000 per year + company profit-share
We're The Flatpack Co, and we're changing the way Kiwis sleep. Buying a good bed in New Zealand has always been harder and more expensive than it has to be: a showroom, a pushy salesperson, and paying thousands more than you should for something you sleep on every night. That's a real problem, and we're solving it. We design our own beds and mattresses and sell them online, without the showroom markups, helping Kiwis save thousands on a genuinely good bed.
It's working. In just a few short years we've already helped more than 20,000 Kiwis sleep better, and save thousands doing it. The thing we're proudest of is our reviews, and the impact behind them: go read a few, people really do love what we make.
We're a small, supportive, tight-knit team: seven of us, mostly in our twenties. We split our time between working from home and our HQ in the heart of Mount Maunganui, less than a block from the beach, which means proper coffee strolls and the odd surf check at lunch when the waves are good. On a real mission, without taking ourselves too seriously.
The role
We're looking for someone who loves telling stories through short-form social video.
Not just someone who can edit: someone who's done this before and is properly good at it. You've made content that worked, you know why it worked, and you can show us.
Most of what we make is paid ads for Meta, with organic in the mix. You'd be the maker at the middle of it: editing, filming, running shoot days, building the content library. We think we've got a pretty cool story, and we'd love your help bringing it to the rest of New Zealand.
And here's the fun part: our customers are all sorts, from the 55-year-old who's only ever bought beds in a store to the 25-year-old furnishing their first flat who'd never set foot in one. You'll make content for all of them, and hundreds of thousands of Kiwis will see it.
Worth knowing up front:
Most of our editing happens in CapCut. If you've got Premiere Pro or cinematic skills too, great, we'll use them. But the thing we hire for is taste: knowing which clip to choose, when to cut, and why.
You don't have to be on camera. We've got that covered. We need the person behind the camera and in the edit, though if you're happy to be on camera too, that's an extra bonus.
What you'll be doing
Editing two or three days a week: around ten videos a week, all for one brand you'll get to know inside out
Filming our team and founders in a natural, engaging way, being the one who says "one more take, try it like this"
Helping plan and run shoot days: beach, office, street
Working with our UGC creators, clipping their footage and spotting the gems
Reviewing how your work performed (hook rates, watch time, what won and why) and folding what you learn into the next round
Owning our content library and building our content systems with us, so a winning ad can become five new versions in an afternoon
A lot of our best ads look like a mate filmed them, but we're just as open to polished and produced. We make a wide range of styles for a wide range of people, and knowing when to use which is half the skill.
What we're looking for
The experience, the portfolio, and the taste to show for it. You've made content that worked, you know why it worked, and you can do it again here.
You're probably already:
working as a content creator, editor or videographer, whether for a brand, an agency, a creator, or yourself (organic or paid, either is great)
scrolling constantly, with real opinions on why some videos hold you and others don't
noticing the details: the clip choice, the pause before the line lands, the first two seconds
diving into AI tools, not just curious about them but actually using them
On the AI point: we mean it. We're building our own AI infrastructure for content creation, in-house, and whoever takes this seat learns the cutting edge of it alongside the people building it. If you're already playing with AI tools and keen to go a lot deeper, we'll hand you the kit.
And most importantly: you love making things.
You don't need a marketing or ecommerce background, we can teach you that. If you've been making great organic or paid content and you'd love to make it your career, we'd love to hear from you.
Probably not the one for you if…
you're after a purely strategic role with a team underneath you doing the making (this one's hands-on, and that's the joy of it)
editing feels like a stepping stone you're trying to hurry past
you need lots of structure and direction before you can get moving
Where
This role is based at Mount Maunganui, and there are two ways to make it work from Auckland: be at the Mount two to three days a week (the shoots happen there), or, our favourite, let us relocate you to the beach. We'll pay to get you there, and the office is less than a block from the water.
Why you'll love it here
You'd be joining an eight-figure DTC brand that's grown 100%+ in each of the past two years and is on track to double again, with all the opportunity that comes with a hyper-growth business. For the right person, this is a pivotal career role
You'll work directly with the founders and CEO, including 15+ years of ecommerce experience, and learn fast, on purpose
People genuinely love what we make. Helping Kiwis sleep better and save thousands is the thing we're proudest of
We're building a cutting-edge AI toolkit for content, and you'd be learning the way this craft is heading from day one
The beach is less than a block away. We use it
$90,000–$110,000 + our company profit-share, plus relocation support if you're moving. And honestly: for the right person, we're happy to pay more. We'd rather pay properly for the best than settle.