Content Marketing Manager

The Property Consortium Limited; Christchurch; On-site; NZD 70,000 - 105,000; Full time

Job summary

The Property Consortium Limited in Christchurch seeks a Content Marketing Manager to own and execute content across email, social, digital and events. You will craft engaging copy and use AI tools to inform strategy while driving member sign-ups and engagement.

You’ll manage calendars, create content for webinars and campaigns, and collaborate with founders for strategy and feedback, based in Christchurch with occasional webinars outside normal hours.

Qualifications

• Tertiary qualified ideally in Marketing, Communications, Psychology or a related field.
• Creative content skills: write clearly, concisely, and with personality and good grammar; experienced at leveraging AI for content strategy, research and ideas
• Proficient with Claude, ChatGPT and other AI tools to turbo charge productivity
• Can share examples of previous content created and the results or impact it had

Responsibilities

• Develop and manage a monthly content calendar across email, Meta, Google, podcast and YouTube channels
• Produce compelling copy for EDMs, social posts, landing pages, and event promotions
• Create digital property investment content that educates and excites the target audience of NZ property investors
• Repurpose content across formats, turning webinars into social posts, videos, podcasts and EDMs
• Manage the content strategy for direct and partner channels that already exceed 100,000 people
• Build and send email newsletters and campaign sequences using the EDM platform
• Segment email audiences and personalise messaging for different investor profiles
• Track open rates, click-through rates, and conversions and optimise campaigns based on data
• Plan and execute promotional campaigns for webinars and investor events nationally
• Manage organic social media presence on Facebook, Instagram, YouTube and LinkedIn

Skills

Copywriting

Content strategy

Email marketing

Social media management

AI tooling

Project ownership

Education

Tertiary degree in Marketing/Communications/Psychology or related field

Tools

Claude

ChatGPT

AI content tools

Job description

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The Property Consortium Limited - Christchurch, South Island

As Content Marketing Manager, you'll be the voice behind The Property Consortium's content across all digital channels. You'll create and manage content that drives four core outcomes: new member sign-ups through compelling content that converts property investors into members; member engagement through content, research and tools that help members maximise the financial benefits of the platform and buyer's agency service; event and webinar registrations through promotional campaigns that fill investor education sessions; and new project property releases through digital content that showcases new projects and drives enquiries. You'll have real ownership of a content calendar, campaign and audiences planning, and direct access to the founders for strategy, advice and feedback.

Key responsibilities

• Develop and manage a monthly content calendar across email, Meta, Google, podcast and YouTube channels
• Produce compelling copy for EDMs, social posts, landing pages, and event promotions
• Create digital property investment content that educates and excites the target audience of NZ property investors
• Repurpose content across formats, turning webinars into social posts, videos, podcasts and EDMs
• Manage the content strategy for direct and partner channels that already exceed 100,000 people
• Build and send email newsletters and campaign sequences using the EDM platform
• Segment email audiences and personalise messaging for different investor profiles
• Track open rates, click-through rates, and conversions and optimise campaigns based on data
• Plan and execute promotional campaigns for webinars and investor events nationally
• Manage organic social media presence on Facebook, Instagram, YouTube and LinkedIn

About you

• Tertiary qualified ideally in Marketing, Communications, Psychology or a related field
• Creative content skills: write clearly, concisely, and with personality and good grammar; experienced at leveraging AI for content strategy, research and ideas
• Proficient with Claude, ChatGPT and other AI tools to turbo charge productivity
• Can share examples of previous content created and the results or impact it had
• Organised and self-managing: confident taking ownership of your role, designing and managing a content calendar with minimal supervision; self-driven, double-check your work and have an eye for detail
• Based in Christchurch and available to attend occasional webinars and events outside normal business hours
• Self-starter attitude: don't wait to be told what to do next; hungry and want a role where you can have a big impact, carve your own path in a fast-growth company and be rewarded for it

About us

The Property Consortium is a unique and exciting, New Zealand prop-tech / fin-tech platform, giving members exclusive access to hand-picked off-market and new-build, property investment opportunities. Inside the members-only portal, investors track live portfolios, create financial forecasts and plans, manage portfolio restructuring and the selection of new investments from the pipeline of new-build properties across New Zealand. We run regular events and webinars to educate and connect the investor community, and we're growing fast.