Content Marketing Manager - PropTech Growth & Education

The Property Consortium Limited; Christchurch; On-site; NZD 70,000 - 105,000; Full time

Job summary

The Property Consortium Limited in Christchurch seeks a Content Marketing Manager to own and execute content across email, social, digital and events. You will craft engaging copy and use AI tools to inform strategy while driving member sign-ups and engagement.

You’ll manage calendars, create content for webinars and campaigns, and collaborate with founders for strategy and feedback, based in Christchurch with occasional webinars outside normal hours.

Qualifications

• Tertiary qualified ideally in Marketing, Communications, Psychology or a related field.
• Creative content skills: write clearly, concisely, and with personality and good grammar; experienced at leveraging AI for content strategy, research and ideas
• Proficient with Claude, ChatGPT and other AI tools to turbo charge productivity
• Can share examples of previous content created and the results or impact it had

Responsibilities

• Develop and manage a monthly content calendar across email, Meta, Google, podcast and YouTube channels
• Produce compelling copy for EDMs, social posts, landing pages, and event promotions
• Create digital property investment content that educates and excites the target audience of NZ property investors
• Repurpose content across formats, turning webinars into social posts, videos, podcasts and EDMs
• Manage the content strategy for direct and partner channels that already exceed 100,000 people
• Build and send email newsletters and campaign sequences using the EDM platform
• Segment email audiences and personalise messaging for different investor profiles
• Track open rates, click-through rates, and conversions and optimise campaigns based on data
• Plan and execute promotional campaigns for webinars and investor events nationally
• Manage organic social media presence on Facebook, Instagram, YouTube and LinkedIn

Skills

Copywriting

Content strategy

Email marketing

Social media management

AI tooling

Project ownership

Education

Tertiary degree in Marketing/Communications/Psychology or related field

Tools

Claude

ChatGPT

AI content tools

Job description

The Property Consortium Limited in Christchurch seeks a Content Marketing Manager to own and execute content across email, social, digital and events. You will craft engaging copy and use AI tools to inform strategy while driving member sign-ups and engagement.

You’ll manage calendars, create content for webinars and campaigns, and collaborate with founders for strategy and feedback, based in Christchurch with occasional webinars outside normal hours.