Content & Campaign Specialist

Aotearoa New Zealand Association of Social Workers; Māngere-Ōtāhuhu; Hybrid; NZD 65,000 - 90,000; Full time

Job summary

Wonky Box is seeking a Content & Campaign Specialist to drive campaigns, craft copy and content, and own our creator and UGC pipeline end-to-end. The role is hands-on within a fast-growing Kiwi food company, with scope to grow alongside the business.

Ideal candidates have 2-3 years in marketing or e-commerce, experience with Klaviyo and Shopify, strong writing and design skills, and an interest in applying AI to marketing. Hybrid Auckland office a few days per week.

Qualifications

• 2-3 years' experience in marketing, content or e-commerce.
• Experience with Klaviyo or similar ESP and email performance knowledge.
• Strong writing ability and brand voice alignment.
• Design eye; comfortable with Canva or similar tools.
• Experience with Shopify or similar e-commerce platforms.
• Interest in or exposure to AI in marketing.

Responsibilities

• Build and run promotional email campaigns and automated flows in Klaviyo.
• Write copy across emails, campaigns and website in Wonky Box voice.
• Create on-brand visual assets in Canva; campaign graphics and landing pages.
• Define and inject Wonky Box personality into content and images.
• Own creator, influencer and UGC content end-to-end; brief, approach, collate content.
• Collaborate with social media to bring UGC to life across channels.
• Experiment with AI tools to accelerate content creation and copy.
• Nurture community and keep the website visually sharp.
• Join weekly marketing catch-ups and contribute ideas.

Skills

Klaviyo

Copywriting

Canva

Shopify

E-commerce

D2C

AI tools

Tools

Klaviyo

Shopify

Tolstoy

Canva

Job description

We're on the hunt for a Content & Campaign Specialist to help Wonky Box fight food waste, one weekly box at a time. This full-time role puts you at the center of our marketing engine, it's hands on - running campaigns, crafting copy and content, and owning our creator and UGC pipeline end to end. You'll need a background in e-commerce or direct-to-consumer marketing, a real eye for design, and a curious streak for how AI can sharpen your work. In return, you get a supportive team who back your ideas, real purpose in the work, and a fast-growing business with plenty of room to grow alongside it.

Key responsibilities

Build and run both promotional email campaigns and automated flows in Klaviyo, including win-back sequences, lifecycle automations, and segmented sends like our all-important Friday campaigns

Write copy across emails, campaigns and website that sounds like the Wonky Box brand

Create on-brand visual assets in Canva or similar tools, including campaign graphics, website banners & landing pages

You'll get under the skin of who Wonky Box is and put that personality into words and images that connect, engage and convert.

Own creator, influencer and user-generated content end to end, including taking briefs, finding and approaching the right people, gathering content into campaigns, and maintaining relationships

Work with the social media lead to bring UGC content to life across our website & other platforms using tools like Tolstoy

Explore and implement AI tools to sharpen and accelerate content creation, copywriting and marketing work

Help grow and nurture community across customer touchpoints and keep the website looking sharp

Join weekly marketing catch-ups and bring ideas to the table

About you

2-3 years' experience in a marketing, content or e-commerce role, with exposure to Klaviyo or a similar ESP and understanding of email performance

A strong writer and storyteller who can pick up and run with a brand's tone of voice

A good eye for design, confident in Canva or similar tools, able to turn ideas into on-brand, eye-catching assets

Experience with Shopify or a similar e-commerce platform (building landing pages, adding, editing and organising content)

Keen interest in, or some experience with, e-commerce and D2C marketing

Curious about AI and keen to bring it into content, copy and day-to-day marketing work

A people person who loves the idea of building community and nurturing customers

A self-starter who brings ideas to the table and is organised enough to juggle outreach and relationships across moving parts

Curious about the numbers, and keen to learn what's working and why

Must be available to work from our Auckland office a few days a week

About us

We're a fast-growing Kiwi food company on a mission to fix a broken food system. Too much good food is lost before it ever reaches a plate, while growers get a raw deal. Every week we work hand in hand with growers, farmers and producers across Aotearoa to get great food onto more tables: fresh fruit and veg, meat, pantry favourites and flowers. It's a proper weekly shop with personality, built to keep food in circulation, back local suppliers, and make eating well the easy choice.

A collaborative, supportive management team who'll back your ideas, not just hand you a to-do list

Real purpose in your day-to-day - you're supporting the NZ food system and working directly with the growers, farmers and producers behind it

Be a part of building a values-based business that does good

A fast-growing company with genuine room to grow alongside it

Hybrid & flexible working environment