Digital & Lifecycle Content Specialist

SmartRecruiters, Inc.; Auckland; Hybrid; NZD 87,000 - 118,000; Full time

Benefits offered by this job

Hybrid/remote work

37.5 hour week

Wellbeing benefits

5 weeks annual leave

Discounted public transport

Parental leave support

Job summary

The University of Auckland is seeking a Digital & Lifecycle Content Specialist to develop personalised, omnichannel customer lifecycle programs that drive business results. You will work with Marketing, Recruitment, and Insights to translate priorities into actionable plans.

This full-time role offers hybrid work, a 37.5-hour week, and a salary framework with NZ$87,000–$118,000. You will own lifecycle activities, ensure privacy compliance, and collaborate with internal teams and agencies.

Qualifications

• Minimum 5 years in omnichannel CLM campaigns.
• Sound CLM and CRO knowledge with practical application.
• Hands-on campaign execution across touchpoints.
• Proficiency with CRM/CDP and marketing automation platforms.
• Strong data-driven insights and analytics focus.
• Excellent stakeholder communication and collaboration skills.

Responsibilities

• Act as SME for Customer Lifecycle Management within Marketing and Recruitment.
• Own end-to-end lifecycle activities within your portfolio; develop and optimise campaigns.
• Guard CLM strategic frameworks and ensure compliance across campaigns.
• Collaborate with external agencies and internal teams to deliver cohesive, data-driven experiences.
• Build scalable assets: landing pages, templates, content frameworks for efficient delivery.
• Monitor performance and extract insights to drive OKRs; report findings.

Skills

CLM knowledge

CRO

Campaign execution

Martech proficiency

Data & insights

Stakeholder influence

Tools

CRM

CDP

Marketing automation

Job description

• UoA Department Name: Marketing and Recruitment

Job Description

• Join a newly established team dedicated to deepening customer relationships and driving long-term commercial growth for UOA.
• Enjoy hybrid work, a 37.5-hour week, and inclusive benefits designed to support wellbeing and caring commitments

With more than 47,000 students and over 6,000 staff, Waipapa Taumata Rau, the University of Auckland is Aotearoa New Zealand's leading university and a globally connected organisation dedicated to creating knowledge, transforming lives and shaping the future. As part of a newly established Marketing & Recruitment operating model, our Business Partnering team sits at the centre of strategic decision-making, helping faculties, research institutes and service divisions connect organisational priorities with meaningful marketing and recruitment outcomes.

The Digital & Lifecycle Content Specialist (known internally asDigital and Content Specialist) is responsible for the development and delivery of personalised, omnichannel customer lifecycle programs that drive meaningful business results.

This is a great opportunity for someone who thrives where creativity, data, and martech intersect. As a key member of the Digital & Performance team, you will work closely with Marketing, Recruitment, Insight and Operations to translate business priorities into clear, actionable plans that directly impact the bottom line.

About the role:

• Act as the Subject Matter Expert (SME) for Customer Lifecycle Management within Marketing and Recruitment, elevating stakeholder understanding and demonstrating clear bottom-line impact.
• Take end-to-end ownership of lifecycle activities within your assigned portfolio—developing, managing, and continuously optimizing campaigns to align with overarching strategy.
• Act as the guardian of the CLM strategic frameworks, ensuring compliance across all campaign executions.
• Collaborate with external agencies and internal teams (digital, marketing, and operations) to deliver cohesive, data-driven, and frictionless customer experiences.
• Build scalable campaign assets, including landing pages, reusable templates, and content frameworks, to support efficient delivery.
• Monitor and report on performance, extracting actionable insights that directly drive business OKRs.
• Maintain strict compliance with local and global privacy and data governance regulations, embedding a privacy-first approach across all touchpoints.

This is a full-time, permanent opportunity. The full salary range for this role is $87,000 - $118,000 (Band [G]).

We have a structured salary framework with three zones for those developing into the role (developing), fully effective (target) and contributing beyond what is expected of the role (upper).

Appointments are typically made within the target range of $87,000 – $107,000, depending on skills, experience, and internal equity. We welcome conversations about your expectations and what matters to you in your overall package. Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity .

For more detailed information about the role and requirements, please refer to the Position Description .

You’re a marketing professional with a minimum of 5 years’ experience developing and delivering effective omnichannel CLM campaigns, leveraging multiple martech platforms. You’re passionate about and have a sound understanding of CLM as a core discipline to delivering hyper-personalisation at scale, and can translate campaign reports into actionable insights and plans.

You’re also poised under pressure, highly organised and enjoy solving problems in a fast-paced multistakeholder environment. Whether you’re supporting your manager in developing a new strategy, optimising workflows, or analysing performance, you take a detail-oriented, privacy-first, and customer-focused approach. You enjoy working collaboratively and embrace digital tools and new ways of working to achieve business objectives.

What you’ll bring to the role:

• Sound CLM & CRO Knowledge: An intuitive grasp of customer lifecycle management and CRO principles, with demonstrated experience applying them successfully in complex environments.
• Hands-on Campaign Execution: Proven capability to design, build, test, and optimise scalable automated campaigns, workflows, and digital touchpoints.
• Martech Proficiency: Hands-on experience with CRM, CDP, and marketing automation platforms (such as Salesforce Marketing Cloud, Eloqua, or similar enterprise tools).
• Data & Insights Focus: A results-driven, curious mindset with strong analytical skills to dig into performance data, uncover insights, and drive continuous optimisation.
• Technical Problem-Solving: The curiosity and technical capability to explore new platform capabilities, troubleshoot blockers, and improve system efficiency.
• Stakeholder & Influence Skills: Strong communication, presenting and interpersonal skills to manage multiple priorities, collaborate across teams, and advocate for strategy effectively.

This is a rare opportunity to contribute to a new function, vision and culture while working within an organisation that operates at a significant scale. This new function gives you access to internal expertise and resources commensurate with our complexity and commitments, including an in-house design studio and media production teams, audience specialist teams, web and digital teams, AI and automation expertise, and Māori and Pacific specialists across brand, media, comms and engagement.

As a comprehensive university, our scale creates opportunities that few organisations can offer. Whether your interests lie in education, research, innovation, reputation building, community engagement or student growth, you'll have the chance to contribute across a wide range of portfolios, projects and strategic priorities while continuing to grow your own career.

Beyond the work itself, you'll be joining a vibrant and inclusive community. From staff networks and cultural communities to social clubs, volunteering opportunities, wellbeing initiatives and campus events, there are countless ways to connect, contribute and build meaningful relationships across the University.

We also offer:

• A commitment to work/life balance with a 37.5 hour working week, flexible hours and hybrid/remote working patterns, as well as discounted public Transport for permanent and long-term fixed term staff
• A competitive remuneration package with up to 6.75% super, annual salary increase with performance-based multiplier
• Time to recharge and disconnect with 5 weeks' annual leave and additional leave buy/sell scheme
• Support for parents and carers with subsidised on-site childcare (including Kōhanga Reo), gender-neutral parental leave up to 9 weeks’ full pay, on-site parenting and feeding spaces
• A commitment to the wellbeing of our people with confidential access to a range of EAP services, including mental health counselling, financial guidance, neurodiversity coaching and rongoā services, a world-class on-site fitness centre, access to student specialists across our supervised training clinics, discounted health insurance
• The opportunity to grow with access to an extensive programme of professional, leadership and cultural development, including digital capability coaching, specialised leadership development programmes, and Te Ao and Te Reo Māori learning programmes for staff
• The opportunity to build your career with one of Aotearoa’s most diverse and complex organisations

Reasonable accommodations- We are committed to building a more equitable and inclusive workforce and workplace, so we encourage applicants to reach out to discuss any reasonable accommodations throughout the recruitment process, including alternative ways to submit applications.

Whānau and support people- Should you be invited to an interview for this role, your whānau members and/or support people will be welcome to join you. The recruiter or hiring manager will provide more information about this as part of the interview arrangements.

Additional Information

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpu iMVPFAFF+ , people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz

Closing date: Friday, 16 October 2026