Marketing Manager

Cactus Outdoor; Christchurch; On-site; NZD 90,000 - 120,000; Full time

Job summary

Cactus Outdoor is seeking a Marketing Manager to lead strategy and execution across content, campaigns, digital and team leadership. You’ll own the customer journey quality and be measured by engagement, campaign performance and brand consistency.

You will lead a small team and collaborate with Sales, Supply and the Managing Director to align marketing with business priorities and stock planning.

Qualifications

• Proven experience leading or managing a marketing function in retail or consumer brand environments.
• Strong brand storytelling and product marketing background with a commercially driven mindset.
• Hands-on Shopify experience with theme/Liquid and HTML/CSS, able to perform site updates.

Responsibilities

• Execute the marketing strategy, set content calendar and campaign roadmap aligned with commercial priorities.
• Plan and lead promotional campaigns, product launches, and partnerships across Sales, Retail and Supply.
• Own brand tone and visual identity across all channels; sign off on consistency.

Skills

Team leadership

Shopify expertise

GA4 & Google Ads

HTML/CSS

Adobe Creative Suite

Tools

Shopify theme/Liquid

HTML/CSS

Adobe Photoshop

Canva

GA4

Google Ads

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Cactus Outdoor | Christchurch City | Full Time

Marketing Manager

Cactus Outdoor | Christchurch City | Full Time

About the role

Cactus Outdoor has been making some of New Zealand's toughest outdoor and workwear gear since 1992. As we grow, we're looking for a Marketing Manager to lead the strategy and execution of everything that shapes how customers experience the Cactus brand: content, campaigns, digital, and the team behind it.

This is a hands-on leadership role. You won't own the revenue number directly, but you'll own the quality and consistency of everything that touches the customer journey, and you'll be measured on the results that flow from great marketing - engagement, campaign performance, and brand consistency across every channel. You'll lead a small team, starting with our Digital Media Co-Ordinator, and you'll work closely with Sales, Supply, and our Managing Director to make sure marketing is pulling in the same direction as the wider business.

This role replaces the incumbent who is leaving to pursue his photography career.

What you'll be doing

Marketing Execution

• Execute the marketing strategy, set the content calendar, and campaign roadmap in line with commercial and retail priorities

• Plan and lead promotional campaigns, collaborations, and product launches end-to-end, coordinating across Sales, Retail, and Supply

• Own final sign-off on brand consistency, tone, and visual identity across every channel

Website & E-commerce

• Take complete ownership of our NZ and AU Shopify sites - themes, layout, content, product setup, and merchandising

• Handle site logistics and ongoing updates, including some hands-on coding (theme/Liquid, HTML/CSS)

• Run our storefronts as the primary sales channel - hands-on Shopify experience is essential

Digital Marketing & Performance

• Plan and optimise paid media across Google and Meta

• Own SEO and content marketing, including how discovery is shifting toward AI/LLM search

• Build and manage email flows

• Deep understanding of the analytics stack - GA4, Google Ads, Google Merchant Centre, and Google Business Profile

Team leadership

• Manage, coach, and develop the marketing team, setting clear KPIs and reviewing performance regularly

• Ensure everything the team produces - content, campaigns, UGC, and ambassador activity - meets brand, quality, and commercial standards

Retail, B2B & Events

• Lead B2B marketing, including POS and shop-in-shop

• Partner with Store Managers on in-store promotional execution

• Assist with the creation and management of in-store and tradeshow events

Design

• Produce marketing assets using Adobe Creative Suite (Photoshop especially), plus Canva for quicker turnarounds

Budget, reporting and cross-functional work

• Manage the marketing budget, including content production, paid media, and ambassador/UGC spend

• Own marketing performance reporting to the Head of Sales, covering team KPIs, campaign results, and channel performance

• Represent marketing in commercial planning, so campaigns align with stock, promotions, and store priorities

About you

You'll need:

• Proven experience leading or managing a marketing function or team, ideally in a retail or consumer brand environment

• A solid grounding in product marketing and sales, paired with genuine brand expertise - you connect commercial priorities to a coherent brand story rather than treating the two as separate jobs

• Strong, hands-on Shopify experience, with enough comfort in theme/Liquid and HTML/CSS to make ongoing site updates yourself

• A working understanding of how paid media (Google/Meta) is planned and optimised

• Confidence using GA4, Google Ads, Google Merchant Centre, and Google Business Profile as part of your everyday toolkit

• Adobe Creative Suite skills (Photoshop especially), plus Canva for faster turnarounds

• Experience building or managing UGC and ambassador/affiliate programs

• Strong written and oral communication skills, and the analytical ability to turn marketing data into decisions

• The organisational skills to manage people and priorities under tight deadlines, with a genuinely accurate, detail-oriented approach to reporting and analysis

• A willingness to be hands-on at events and trade shows - including running tills and putting up signage when needed

It'll help if you also have:

• A track record of coaching direct reports and holding a team accountable to targets

• An understanding of how SEO and content discovery is shifting toward AI/LLM search

• A high level of computer literacy and comfort across the tools of modern marketing

• The resilience to thrive in a fast-paced, multi-priority retail environment

What we offer

We're based in the Christchurch CBD. We keep things flexible, back good people to do good work, and we're growing - we want people who want to grow with us.

About us

Cactus Outdoor makes hard-wearing clothing and gear for people who spend their lives outdoors or on the job — built to New Zealand conditions, designed and manufactured right here in Christchurch. We've been at it since 1992, and while we've got the pedigree of a company more than thirty years old, we're still run by people who use the gear themselves. If you want to help tell that story to more people, we'd love to hear from you.