Chapter Lead Marketing

ASB Bank; Auckland; On-site; NZD 120,000 - 180,000; Full time

Job summary

ASB Bank in Auckland is seeking a senior marketing leader to lead, coach, and grow a high-performing team of marketers, delivering measurable outcomes through effective marketing strategies. You will drive cross-functional collaboration, anchor campaigns in customer insights, and ensure alignment with customer needs, financial wellbeing goals, and compliance.

If you are a strong communicator who builds a positive culture and inspires craft excellence, this role offers scope to influence brand,

Qualifications

• Deep understanding of brand, ATL and performance marketing strategies.
• Ability to link marketing strategy to business goals such as reputation, consideration and acquisition.
• Proven experience leading, coaching, and developing marketing specialists or squads.

Responsibilities

• Foster a culture of collaboration, innovation, and continuous learning.
• Champion the use of customer insights to inform marketing strategy and campaigns, ensuring alignment with customer needs, financial wellbeing goals, and compliance requirements.
• Guide the design and execution of ATL and Performance marketing strategies across portfolios, delivering measurable improvements in corporate reputation, brand love, consideration, and acquisition.
• Drive adoption of best practice frameworks, tools, and measurement techniques, ensuring consistent execution quality across all marketing activity.
• Act as a connector between marketing, design, digital, external comms, and product teams, working closely with squads and tribes to deliver cross-functional initiatives.
• Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test-and-learn culture to continuously improve performance.
• Contribute to the wider Brand & Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change.

Skills

Brand marketing

ATL marketing

Performance marketing

Team leadership

Customer insights

Job description

At ASB, we empower our customers to get "One Step Ahead" by delivering products and experiences that support New Zealanders in managing their lives and planning for their families and futures. Our brand is at the heart of everything we do - shaping perceptions, nurturing trust, and building relationships that underpin our economy and communities.

This is a great opportunity to lead, coach, and grow a high-performing team of marketers, producing measurable outcomes through effective marketing strategies.

• Foster a culture of collaboration, innovation, and continuous learning.
• Champion the use of customer insights to inform marketing strategy and campaigns, ensuring alignment with customer needs, financial wellbeing goals, and compliance requirements.
• Guide the design and execution of ATL and Performance marketing strategies across portfolios, delivering measurable improvements in corporate reputation, brand love, consideration, and acquisition.
• Drive adoption of best practice frameworks, tools, and measurement techniques, ensuring consistent execution quality across all marketing activity.
• Act as a connector between marketing, design, digital, external comms, and product teams, working closely with squads and tribes to deliver cross-functional initiatives.
• Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test-and-learn culture to continuously improve performance.
• Contribute to the wider Brand & Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change.

You will bring:

• Deep understanding of brand, ATL, and Performance marketing strategies, with experience designing and executing bold campaigns that shift brand perception and drive customer outcomes.
• Ability to link marketing strategy and customer value propositions to business goals such as corporate reputation, consideration, and acquisition.
• Proven experience leading, coaching, and developing marketing specialists or squads. You are a strong communicator who builds a positive chapter culture and inspires craft excellence.
• Able to be responsive to changing external and internal environments, fostering a culture of collaboration, innovation, and continuous learning.
• You embody empowerment over control, pace over perfection, customer obsession, trust and transparency, and a "learn it all" mentality. These mindsets and values are part of our DNA and how we do everything we do.

Te mahi ki ASB | Working for ASB:

In return, you'll join an organisation that places huge importance on its people. At ASB, the sky is the limit for development and career opportunities. Work in a supportive team environment and be part of our growth story.

We are committed to fostering a culture where people are engaged, passionate, and valued. In our diverse and accepting environment, our people grow their agile mind-set, learn, evolve, and utilise their skills, while being empowered to make decisions.

Successful candidates will be required to undertake several pre-employment checks which may include Police Check, Credit Check, AML Compliance, Verification of your qualifications, and checks both in New Zealand and overseas.

To serve a diverse community, we need a diverse organisation. We encourage applicants from allbackgrounds who bring unique perspectives and thinking styles that add to the culture andperformance of our team.