Marketing Chapter Lead: Brand & Performance Growth

ASB Bank; Auckland; On-site; NZD 120,000 - 180,000; Full time

Job summary

ASB Bank in Auckland is seeking a senior marketing leader to lead, coach, and grow a high-performing team of marketers, delivering measurable outcomes through effective marketing strategies. You will drive cross-functional collaboration, anchor campaigns in customer insights, and ensure alignment with customer needs, financial wellbeing goals, and compliance.

If you are a strong communicator who builds a positive culture and inspires craft excellence, this role offers scope to influence brand,

Qualifications

• Deep understanding of brand, ATL and performance marketing strategies.
• Ability to link marketing strategy to business goals such as reputation, consideration and acquisition.
• Proven experience leading, coaching, and developing marketing specialists or squads.

Responsibilities

• Foster a culture of collaboration, innovation, and continuous learning.
• Champion the use of customer insights to inform marketing strategy and campaigns, ensuring alignment with customer needs, financial wellbeing goals, and compliance requirements.
• Guide the design and execution of ATL and Performance marketing strategies across portfolios, delivering measurable improvements in corporate reputation, brand love, consideration, and acquisition.
• Drive adoption of best practice frameworks, tools, and measurement techniques, ensuring consistent execution quality across all marketing activity.
• Act as a connector between marketing, design, digital, external comms, and product teams, working closely with squads and tribes to deliver cross-functional initiatives.
• Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test-and-learn culture to continuously improve performance.
• Contribute to the wider Brand & Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change.

Skills

Brand marketing

ATL marketing

Performance marketing

Team leadership

Customer insights

Job description

ASB Bank in Auckland is seeking a senior marketing leader to lead, coach, and grow a high-performing team of marketers, delivering measurable outcomes through effective marketing strategies. You will drive cross-functional collaboration, anchor campaigns in customer insights, and ensure alignment with customer needs, financial wellbeing goals, and compliance.

If you are a strong communicator who builds a positive culture and inspires craft excellence, this role offers scope to influence brand,