Category & Insights Manager

The Heineken Company; New Zealand; On-site; NZD 90,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Income protection

KiwiSaver 5%

Beverage allowance

Employee discounts

Enjoyment of Life leave

Parental leave

Counselling services

Wills & retail discounts

Job summary

DB Breweries in Auckland is seeking a Category & Insights Manager to drive insights and category performance across Traditional Liquor and On-Premises channels. You will act as the Channel Champion and Category Champion for International Premium and RTD, collaborating with Sales, Marketing, and customers to unlock growth opportunities.

The role requires 5+ years in category, sales, or marketing, with strong data analytics, stakeholder influence, and clear communication.

Qualifications

• 5+ years’ experience in category, sales, or marketing (FMCG preferred).
• Strong analytical skills and confidence working with data.
• Ability to influence stakeholders and build strong relationships.
• Clear communication and presentation skills.
• Experience using scan data tools (Aztec / Nielsen).
• Exposure shopper data such as Quantium (nice to have).

Responsibilities

• Deliver actionable insights, reporting, and recommendations for Traditional and On-Premise channels.
• Use shopper and category data to support business decisions and customer conversations.
• Lead category insights across planning cycles, customer reviews, and product launches.
• Build strong internal knowledge of category and shopper behaviour.
• Support development of long-term channel strategies and annual plans.
• Translate commercial and customer insights into clear, practical plans.
• Present and align plans with key customers and track performance.
• Lead category conversations with key customers to drive growth opportunities.
• Deliver category reviews and recommendations across range, pricing, promotions, and space.
• Work closely with internal teams to align category strategy with business priorities.
• Partner with Brand and Trade Marketing teams to deliver key initiatives.
• Lead category input into new product launches and trade presentations.
• Provide clear recommendations on volume, distribution, pricing, and performance.
• Proactively identify and solve performance gaps across brands and customers.

Skills

Analytical skills

Influence stakeholders

Communication & presentation

Data-driven decision making

Category management

Tools

Aztec

Nielsen

Job description

Job Description - Category & Insights Manager

Location: Auckland
Type of Contract: Full-time, permanent

About us

When you join DB Breweries, you join the globalHEINEKENfamily, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries.

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer.

We offer a great range of benefits and a positive, inclusive culture, including:

• Free health, life, and income protection insurance.
• 5% employer KiwiSaver contribution.
• Monthly allowance of beer, cider, RTDs, or alcohol‑free beverages.
• Generous employee discount at Star Hospitality venues.
• Enjoyment of Life leave — an extra paid day each year to do something you love
• Generous parental leave provisions
• Free confidential counselling.
• Digital wills, feminine hygiene products, retail discounts.
• Commitment to Fair Pay through Mind the Gap and the Pacific Pay Gap Inquiry.

About the role

This is a key role within our Category Strategy team, focused on driving insights and category performance across the Traditional Liquor and On-Premises channels. You’ll act as the Channel Champion for these channels, and the Category Champion for International Premium, and RTD — working closely with Sales, Marketing, and customers to unlock growth opportunities.

What you’ll be doing

Insights & category management

• Deliver actionable insights, reporting, and recommendations for Traditional and On-Premise channels
• Use shopper and category data to support business decisions and customer conversations
• Lead category insights across planning cycles, customer reviews, and product launches
• Build strong internal knowledge of category and shopper behaviour

Channel strategy

• Support development of long-term channel strategies and annual plans
• Translate commercial and customer insights into clear, practical plans
• Present and align plans with key customers and track performance
• Lead category conversations with key customers to drive growth opportunities
• Deliver category reviews and recommendations across range, pricing, promotions, and space
• Work closely with internal teams to align category strategy with business priorities

Category champion

• Partner with Brand and Trade Marketing teams to deliver key initiatives
• Lead category input into new product launches and trade presentations
• Provide clear recommendations on volume, distribution, pricing, and performance
• Proactively identify and solve performance gaps across brands and customers

What you’ll bring

• 5+ years’ experience in category, sales, or marketing (FMCG preferred)
• Strong analytical skills and confidence working with data
• Ability to influence stakeholders and build strong relationships
• Clear communication and presentation skills
• Experience using scan data tools (e.g. Aztec / Nielsen)
• Exposure shopper data such as Quantium (nice to have)

Please note: We are not accepting applications from recruitment agencies for this role.